AT&T · 19 hours ago
Lead Digital Consumer Growth, Personalization Strategy
Dallas, Texas
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity and is seeking a Lead Digital Consumer Growth professional to drive personalization strategies across omnichannel touchpoints. This role involves developing and implementing strategies to increase revenue, customer loyalty, and market share through personalized experiences rooted in data and best practices.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Design and manage Personalization strategies across omnichannel experiences
Determine how we will scale the deployment of personalization campaigns into our products and experiences
Monitor and evaluate the effectiveness of personalization strategies and recommend improvements
Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s
Analyze personalization data to identify key issues, opportunities, and trends
Develop detailed reports and dashboards to communicate insights to senior management
Use data-driven insights to guide strategic decision-making and prioritization
Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey
Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives
Participate in strategic planning sessions to align personalization strategies with overall business objectives
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies
Strong understanding of digital marketing channels, tools, and best practices
Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools
Excellent leadership, communication, and project management skills
Ability to manage multiple priorities and thrive in a fast-paced environment
Experience with personalization platforms and technologies
Knowledge of customer relationship management (CRM) systems
Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR)
Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals
Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements
Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships
Innovative: Creative thinker who proactively identifies and solves problems
Preferred
MBA or advanced degree preferred
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
Dallas Morning News
2026-01-12
2026-01-11
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-11
Company data provided by crunchbase