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D'IYANU · 6 days ago

Brand Manager, Marketing & Campaigns

Norristown, PA

Full-time

Onsite

Senior Level

5+ years exp

D'IYANU is seeking a strategic and creative Brand Manager, Marketing & Campaigns to lead the development of the marketing calendar and execute editorial content. The role involves maintaining brand integrity, planning marketing initiatives, and overseeing e-commerce management and photoshoot logistics.

FashionRetailTextiles

Responsibilities

Maintain the integrity and perception of the brand through creative ownership

Insist on developing editorial content that keeps the brand feeling fresh, relevant, and a leader in the field

Lead a team in producing high-quality, engaging editorial content that meets brand standards

Own the marketing calendar and the development of content required for execution

Create marketing calendar and promotion schedule by quarter

Develop creative briefs that align with overall marketing goals

Maintain calendar accuracy and communicate changes with entire team

Develop clear creative briefs and ensure on-time delivery with project management system (Monday)

Summarize weekly, monthly, and quarterly metrics

Execute site refreshes (Shopify frontend, not dev)

Request or create assets to align with current campaign or promotion

Update website layout and schedule theme refreshes to the homepage, landing pages, menus, etc

Create, maintain, and/or improve products listings and collection pages

Execute launch tasks and schedule promotions in alignment with marketing calendar

Assist with other e-commerce responsibilities as needed

Oversee the scheduling, logistics, and budgeting for photoshoots

Develop shot list and general content plan for ecom, campaign, and video for various channels

Collaborate with photographers, stylists, creative teams, and talent to ensure high-quality deliverables

Provide creative input and feedback during the photoshoot process, guiding the overall aesthetic and direction

Assist with shot selection, set direction, video creation, and timing management on shoot days

Ensure post-production editing is aligned with brand guidelines

Qualification

Marketing managementCreative directionProject managementEcommerce managementDigital marketingBrand managementPhotography knowledgeVisual storytellingCanva proficiencyFigma proficiencyAdobe Creative SuiteOrganizational skillsCommunication skillsInterpersonal skillsProblem-solving skillsLeadership skills