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Rosenbauer America · 2 days ago

RBA Marketing Specialist - Creative Lead

Lyons, SD

Full-time

Onsite

Mid Level

3+ years exp

Rosenbauer America is the world’s largest manufacturer of fire equipment, committed to safety and quality for over 150 years. They are seeking a Marketing Specialist - Creative Lead to create visual content, manage social media strategies, and oversee the company website, ensuring effective marketing communication to customers and dealers.

AutomotiveLogisticsManufacturing

Responsibilities

Shoot product feature videos, leadership video messages, product sales training videos and hype videos for the company and create high quality content for customers and dealers

Edit videos and print to a professional standard in accordance with company brand language and standards

Manage the Rosenbauer America website, ensure information posted is accurate and site is operating smoothly

Manage social media strategy derived from Rosenbauer America’s social site data, pre-plan posts, and communicate with content specialist with the goal of reaching our target audience

Design and submit graphic assets for trade shows, dealer meeting, print / digital advertising and other marketing projects as needed

Manage and develop the annual Rosenbauer America calendar. Requiring communication with dealers to secure photos and information on selected trucks

Attend key trade shows and fire truck conventions to gather visual assets, assist with product/ brand promotion and interact with dealers / customers

Influence and support annual Marketing budget along with finance department, senior management, and other marketing employees

Perform other duties and responsibilities as required by management to meet the needs of the company

Qualification

Graphic DesignVideo EditingAdobe Creative CloudSocial Media StrategyWeb DesignAnalytical SkillsCommunication SkillsOrganization SkillsTeamwork

Required

High School Diploma/GED

Associate degree in Marketing, Advertising, or Graphic Design or three (3) years of experience

Experience working at an in or outside agency workplace

Ability to read, reason and interpret common scientific and technical journals, financial reports, and legal documents

Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community

Ability to write speeches and articles for publication that conform to prescribed style and format and to effectively present information to top management, public groups and/or boards of directors

Ability to work with mathematical concepts such as probability and statistical inference

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations

Ability to perform advanced programming functions

Knowledge of several computer programming languages

Marketing or video production studies background

Experience in social media, web content development, and graphic design and/or motion graphics

Proficiency in Adobe products, e.g. Illustrator, Photoshop, After Effects and Premier Pro

Advanced camera operating experience and working knowledge

Excellent video editing skills

Able to follow written and verbal directions and do so with a positive attitude

You recognize the importance and adherence to all safety policies to promote a safe working environment, for everyone at the organization

Ability to learn on the job and adapt to challenges

Strong written and verbal communication skills

Excellent organization and time-management skills

Ability to ask for help

Understand the need to support the organization to work effectively by adhering to the attendance and punctuality standards

Analytical and highly motivated individual with acute attention to detail

Proficient in your ability to manage multiple and diverse projects, including analytical thinking, planning, prioritization, problem solving, decision making, and carrying out assigned projects with minimal supervision

Able to work in a team environment

Ability to define problems, collect data, establish facts, and draw valid conclusions

Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Driving- license

Driving- Own Vehicle

Ability to work evenings and/or weekends occasionally

Travel- Local

Travel- Overnight

Travel- Prolonged Periods