SAP · 3 days ago
Global Partner Marketing - F&SM Global Partner Marketing Go-To-Market Lead
Bellevue, WA, US, 98004
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expSAP is a market leader in end-to-end business application software and related services. They are seeking a Global Partner Marketing Go-To-Market Lead who will design and launch high-impact campaigns to drive cloud adoption and generate high-quality leads for joint sales motions.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Strategic Planning & Alignment
Build a comprehensive Partner Marketing Plan and secure alignment with internal executives and partner leads
Develop frameworks for partner integration across the customer journey to ensure an omnichannel, consistent market presence
Provide input to the global partner marketing campaign calendar for visibility and alignment of GTM efforts
Campaign Development & Performance
Create a repeatable process for ideation, execution, and evaluation of digital campaigns rooted in performance metrics (pipeline growth, adoption, customer lifetime value)
Design and own campaign performance dashboards and KPIs to enable partners in building sales pipeline
Drive marketing consistency among partners to ensure SAP brand and value proposition are accurately represented
Budget & Resource Management
Lead the team budgeting process, ensuring adherence to targets and scaling best practices for investment optimization
Create a resource plan including operational decisions, recommended structure, processes, and tools to deliver against global partner marketing strategy
Innovation & Industry Insights
Leverage industry best practices and external sources to analyze trends and influence partner go-to-market and cloud channel sales strategies
Scale partner marketing workshop strategies across teams to drive measurable pipeline impact
Enablement & Adoption
Increase partner adoption of marketing enablement programs, including engagement with SAP training webinars and use of joint marketing assets
Partner with Integrated Marketing, Solution Marketing, and Regional teams to align messaging and content for global campaigns
Qualification
Required
Education: Undergraduate degree required; MBA or Master's degree strongly preferred
Experience: 8+ years of relevant work experience in B2B marketing, partner marketing, or business planning, with a proven track record of driving measurable outcomes
Strategic Expertise: Deep understanding of integrated, omnichannel marketing strategies and digital marketing tactics, including campaign design, execution, and optimization
Leadership & Influence: Ability to lead cross-functional initiatives, influence senior stakeholders, and scale best practices globally
Analytical & Data-Driven: Strong analytical skills with experience using performance metrics to inform decisions and optimize campaigns
Project Management: Demonstrated success managing complex projects and budgets across multiple priorities in a fast-paced environment
Communication Skills: Exceptional written, verbal, and presentation skills; ability to simplify complex concepts into compelling narratives and deliver with confidence
Growth Mindset: Proactive, results-oriented, and comfortable driving innovation and change; thrives in ambiguity and adapts quickly
Preferred
Experience in partner ecosystems, cloud adoption strategies, and marketing enablement programs
Benefits
Constant learning
Skill growth
Great benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
FILIPPO Murroni
CTO at PLAT.ONE, An SAP Company
Recent News
2026-01-16
2026-01-16
2026-01-16
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