Apply on Employer Site

Confidential Careers · 4 days ago

Senior Manager, Paid Media Strategy

Greater Chicago Area

Full-time

Hybrid

Senior Level

$95K/yr - $115K/yr

7+ years exp

Confidential Careers is seeking a hybrid media strategist and performance leader with deep channel expertise. The role involves owning the full media lifecycle, from insights and planning to execution, optimization, and reporting, while acting as a senior, client-facing partner across various sectors.

Human ResourcesRecruiting

Responsibilities

Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies

Own the development and presentation of media plans, strategic frameworks, and performance reports

Articulate the "why" behind the media—bringing clients along in the process and aligning stakeholders around KPIs and outcomes

Build integrated paid media strategies across social, search, programmatic, and emerging platforms

Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning

Partner with analytics and research teams to distill insights into actionable recommendations

Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.)

Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation

Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed

Mentor junior media team members and foster a culture of accountability and innovation

Leveraging our data team Build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau

Present results to both internal and external stakeholders with a focus on business impact and strategic implications

Qualification

Paid media strategyClient leadershipMedia analyticsMetaGoogle AdsLinkedInAudience segmentationA/B testingAdvanced planning toolsCollaborative leaderPresentation skillsCommunication skills