Genworth · 3 months ago
Sr. Manager, Marketing Technology and Operations Leader
Richmond, Virginia
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expGenworth is a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging. They are seeking a Marketing Technology and Operations Leader to oversee their marketing technology ecosystem and streamline operations to achieve growth goals. The role involves managing the marketing technology roadmap and collaborating with leadership to identify strategic opportunities.
FinanceFinancial ServicesFinTechInsurance
Responsibilities
Own the marketing technology roadmap and all marketing technology platforms ensuring integration with enterprise systems
Lead the selection, implementation, integration, and evolution of platforms, including but not limited to CRM, marketing automation, customer data platforms (CDPs), analytics, content management systems (CMS), and digital advertising tools
Design, implement, and optimize marketing processes, workflows and best practices to drive efficiency, scalability, and consistency
Champion process improvements and automation across all marketing operations
Support integration projects by conducting systems testing, maintaining documentation and validation activities to ensure seamless implementation
Qualification
Required
8-10 years' experience in marketing operations and technology
Hands-on experience with CRM platforms, marketing automation tools, and sales enablement technologies
Proven success managing complex, cross-functional projects within highly regulated environments
Experience in managing competing business priorities and translating them into executable processes
Strong project management skills with the ability to juggle competing priorities
Exceptional written and verbal communication skills
Bachelor's degree or relevant work experience
Preferred
Iterable and Microsoft Dynamics preferred
Benefits
Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
Caregiver and Mental Health Support Services
Company
Genworth
Genworth is an insurance company that is dedicated to help people secure their financial lives, families, and futures.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$450.1M2018-03-07Post Ipo Debt· $450M
2016-10-23Acquired
2016-10-09Post Ipo Equity· $0.1M
Leadership Team
Thomas J. McInerney
Chief Executive Officer
Michael S. Laming
SVP Human Resources
Recent News
Business Wire
2025-11-01
2025-10-24
Company data provided by crunchbase