Emerald · 6 days ago
1314 - Event Marketing Manager
New York, NY
Full-time
Onsite
Mid Level
$80K/yr - $85K/yr
3+ years expEmerald is a leading producer of business-to-business trade shows, conferences, and digital media that connect and grow industries. The Event Marketing Manager will be responsible for executing marketing campaigns for Prosper Show and B2BMX, collaborating with various teams to ensure timely and effective marketing efforts.
ContentEventsMarketing
Responsibilities
Plan and execute integrated marketing campaigns that drive registration, awareness, and engagement for Prosper Show and B2BMX
Build and manage detailed campaign calendars, ensuring deliverables launch on time
Collaborate closely with creative, content, and sales teams to translate marketing goals into actionable tactics
Draft, build, and deploy email campaigns through HubSpot (or similar marketing automation platform)
Maintain and segment email lists, schedule sends, and ensure consistent brand voice and accuracy
Coordinate email fulfillment tied to partner deliverables and sponsorships
Create and schedule content across LinkedIn, Facebook, Instagram, and YouTube
Write post copy, source imagery, and track engagement to keep communities active and informed
Monitor comments and inbound messages, flagging or responding to attendee questions and partner inquiries
Support paid media initiatives by providing creative assets, links, and copy to agencies or contractors
Collaborate on ad messaging and targeting to align with campaign goals
Monitor campaign pacing and performance at a tactical level to ensure smooth execution
Update event websites with new content, images, and registration information
Coordinate with Emerald’s digital and registration teams to launch landing pages, forms, and pricing updates
QA pages to ensure accuracy, functionality, and brand alignment
Coordinate deliverables for media partners and influencers (copy, imagery, tracking links, etc.)
Help craft newsletters and partnership emails for audience growth and engagement
Assist with creative requests, proofing assets, and routing approvals
Maintain project files, creative assets, and shared documents across OneDrive, Smartsheet, and HubSpot
Coordinate timelines and approvals across internal teams and contractors
Support on-site and virtual marketing activations leading up to each show
Qualification
Required
3–5 years of hands-on marketing experience, ideally in events, conferences, or digital media
Proven ability to execute campaigns independently, from email creation to social posting and website updates
Strong writing and editing skills; able to adapt tone for different audiences
Experience with HubSpot or comparable marketing automation tools
Familiarity with paid media platforms (LinkedIn Ads, Google Ads, Meta Ads)
Excellent organizational and project-management skills—able to juggle multiple deliverables across two brands
Comfortable working cross-functionally with creative, sales, and operations teams
Positive, proactive attitude and willingness to dive in wherever needed
Benefits
Unlimited vacation for exempt employees
Flexible working locations
401(k) plan with a company match
Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
Parental and caregiver leave
Dependent, commuter and FSA benefits
Professional development programs like Toastmasters
Mental wellness tools
Company
Emerald
Emerald create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Emilie Lewis
Senior Vice President & Brand Leader, MJBiz
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