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Baldwin Richardson Foods · 1 day ago

Marketing Strategy Manager

Westmont, IL

Full-time

Hybrid

Senior Level

$128K/yr - $138K/yr

7+ years exp

Baldwin Richardson Foods is a full-service liquid products supplier and strategic partner to the food and beverage industry. The Marketing Strategy Manager is responsible for driving customer-specific insights and analyzing market conditions to identify growth opportunities, while supporting the strategic planning process across foodservice and retail channels.

AgricultureFood and Beverage

Responsibilities

Oversees and supports the strategic insights for select key Foodservice and Retail customers. Builds strategic relationships with customers through the delivery of actionable insights

High involvement with BRF’s retail own brands and the development and maintenance of the strategy of each brand

Own and lead the research component of the Culinary Council, a cross-functional taskforce with the culinary team and key suppliers

Owns ongoing trend tracking for foodservice, retail, our categories, + beyond. Will deliver yearly trend presentation to BRF & quarterly summaries

Owns the organization and socialization of Strategic Marketing knowledge platform

Supports the innovation process by presenting data and insights that validate a product pipeline that aligns with BRF’s capabilities, customer strategies, and needs/desires of end consumers

Supports customer marketing insight “pushes” to engage with current and future customers

Gather, analyze, and present marketing insights that validate growth opportunities for BRFs Retail, Industrial and Foodservice segments and customers

Builds insights and a compelling story to drive action by synthesizing intelligence from different areas/categories and linking disparate learnings

Recognizes unique or relevant insights upon which new/innovative concepts can be built for the company or our customers

Makes decisions consistent with the direction of the strategic and innovation plans

Clearly communicates and embodies BRF’s brand equity to internal and external audiences

Qualification

Marketing ResearchData AnalyticsSyndicated DataB2B MarketingProject ManagementCommunication SkillsStrategic ThinkingAttention to DetailProblem SolvingAdaptability

Required

Bachelor's degree required, MBA preferred – business or social sciences

A minimum of seven (7+) years of marketing research and analytics related experience and/or an equivalent combination of education and experience

Syndicated Data experience: Proficient in NIQ, CREST, or similar data platforms

Prior experience in either Foodservice or Retail industry. Both are a plus

Strong project management skills

Must have strong ability to translate research and trends into actionable insights for the organization and its customers, by applying data driven analytics and metrics

Proven ability to translate customer needs to winning business to business (B2B) marketing strategies

Must have capability of adapting while working in a fast-paced environment

Knowledge of and ability to imagine, develop and apply advanced marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans

Ability to perform work in a highly autonomous way, completing assigned tasks in a reliable fashion with little leadership direction

Excellent communication and presentation skills required to deliver clear perspectives on complex business problems to all levels of the organization

A pro-active, high-energy attitude, with a bias towards action

Intellectually curious, eager to problem solve, and a quick learner

Demonstrated ability to work with large data sets; an appetite for numbers and analytics

Well-organized and strong attention to detail and accuracy

Blend of strategic thinking and tactical actions applied to issues at hand

Ability to independently prioritize and juggle multiple matters at once

Track record of excellence, ability to drive change and deliver results