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Veracity Insurance Solutions, LLC · 21 hours ago

Copywriter

United States

Full-time

Remote

Mid Level

$55K/yr - $70K/yr

3+ years exp

Veracity Insurance Solutions, LLC is seeking an experienced Copywriter to join their team. The role involves creating SEO-friendly content across various digital channels, collaborating with cross-functional teams, and managing content initiatives to help small business owners thrive through expert guidance and best-in-class insurance policies.

FinanceFinancial ServicesHealth CareInsurance

Growth Opportunities

Responsibilities

Demonstrate our core values — Humble, Hungry, Smart, and Proactive — in day-to-day work

Research, develop, and write high-quality, human-driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs)

Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action

Edit and proof all copy to ensure it is error-free and aligned with brand voice, point of view, and product-specific messaging

Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases

Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed

Use AI-assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter

Build and maintain a strong understanding of SEO content marketing best practices and performance-driven content strategies

Conduct research internally and with customers to inform content direction and messaging

Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms

Manage multiple priorities and deadlines within two-week sprints to ensure timely delivery of content requests

Accurately input, format, and publish blog posts in WordPress

Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content

Develop content for external sites, partners, and guest publishing opportunities

When assigned, conduct outreach to third parties to support backlinking and content distribution efforts

Participate in peer editing, Content Team initiatives, and special or 'all hands' content projects

Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings

Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content

Complete required insurance product training and stay current on product updates and offerings

Attend and participate in Marketing Department offsites and bi-monthly team-building events

Required to perform other duties as requested, directed, or assigned

Qualification

SEO copywritingContent marketingAI-assisted writing toolsContent/marketing funnelsResearch skillsProofreadingTyping speedMetrics trackingCollaboration

Required

Bachelor's degree or equivalent experience

3-4 years' experience copywriting

Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human

History of working in a collaborative team

Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice

Ability to accurately type 50 wpm or more

Familiarity with AI-assisted writing and research tools (e.g., ChatGPT or similar platforms) to enhance content creation efficiency, research depth, and SEO optimization

Ability to work independently and collaboratively in a fast-paced environment

Knowledge and experience with content/marketing funnels

A mind for metrics and a desire to track success

Preferred

SEO copywriting or content marketing experience strongly preferred

Benefits

Health, dental, and vision plans

Amazing work-life balance with 4 weeks of Paid Time Off

10 Paid Company Holidays with 2 floating holidays

401K Programs with employer match

Personal assistance programs for support in a healthy personal and work life

Company

Veracity Insurance Solutions, LLC

Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance.

Founded in 2012

Pleasant Grove, Utah, USA

51-200 employees