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Computershare · 16 hours ago

Director, Marketing Engagement and Growth

51 West 52nd Street, New York, NY, 10019, US

Full-time

Hybrid

Senior Level, Lead/Staff

$150K/yr - $180K/yr

10+ years exp

Computershare is a global leader in financial administration, and they are seeking a Director of Marketing Engagement and Growth. This role is responsible for developing and executing comprehensive marketing programs to drive client engagement and growth, focusing on strategies that attract and retain clients across a complex sales cycle.

BankingFinance

Responsibilities

Building the marketing strategy and execution plans for future client engagement and growth, aligned with business stakeholder objectives, developing strong value propositions, messaging and segmented marketing programs based on a solid understanding of the transfer agency and governance business, the competitive and industry environment, and target audience segment needs

Creation of segmented/sub-segmented marketing plans (including account-based marketing), sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns to amplify positioning and drive deep and ongoing engagement across a long sales cycle/buyer journey with future clients across key channels (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and integrated campaign marketing teams

Ability to leverage marketing best practices and leading-edge techniques to drive sustained engagement over lengthy sales cycles and a complex buyer journey with multiple stakeholders and influencers, and as part of a relationship led business development process closely aligned with business development teams

Develop marketing strategy and plans for business solution/segment that generate awareness, engagement, business growth, and retention

Create comprehensive strategic marketing programs for 'future clients' to drive switch wins and takeaway business from competitors through differentiation and engagement across a long and complex sales cycle/buyer journey

Translate business strategies and priorities into marketing plans and execution

Lead the development of go-to-market programs to differentiate our integrated Transfer Agency capabilities offer, including new innovation as Computershare builds a market-leading modern transfer agency experience (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional strategy and campaigns. Leverage marketing best practices on driving sustained engagement over lengthy sales cycles and as part of a relationship led business development process

Qualification

B2B marketing experienceMarketing strategy developmentDigital marketing channelsMarketing analyticsAccount-based marketing (ABM)Project management skillsContent strategyCommunication skillsLeadership experience

Required

Bachelor's degree in Marketing, Communications, or related field

10-15+ years of B2B marketing experience

Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with strong understanding of how to target B2B buyers across segments

Experience in marketing financial services and / or complex services solutions

Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions

Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution

Hands-on fluency in marketing analytics, ABM and CRM systems, and performance reporting

Self-starter comfortable working across cross-functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills

Preferred

Master's Degree

Experience with issuer / TA/governance / capital markets ecosystem and solutions

Experience in a leadership role

Benefits

Paid parental leave

Flexible working

Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans

401k matching

Tax-advantaged flexible spending plans, including healthcare, dependent care and commuter

Short and long-term disability benefits

Life insurance

Supplemental life insurance