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Emerald · 1 day ago

VP, Creative Content

New York, NY

Full-time

Onsite

Director/Executive

$150K/yr - $160K/yr

10+ years exp

Emerald is a company that focuses on creating connections and delivering content through various platforms. They are seeking a Head of Creative Content to define and lead the creative vision across all platforms, with a key focus on integrating artificial intelligence into creative operations and enhancing customer experiences.

ContentEventsMarketing

Responsibilities

Define Creative Vision: Establish and drive Emerald’s overarching creative strategy, ensuring a cohesive and impactful brand identity across all touchpoints including web, social media, paid advertising, email, event stages, booths, and signage

Accelerate AI Integration: Lead the strategic implementation and governance of AI tools for content ideation, production, and personalization. Develop training programs and establish clear quality and intellectual property standards for AI-generated content

Drive Experiential Excellence: Concept and direct the creative execution of immersive and engaging experiences for our portfolio of conferences and expos, partnering closely with the Events team

Foster Cross-Functional Partnership: Act as a key strategic partner to Marketing, Brand, Product, Events, and Sales leadership to develop and execute integrated go-to-market campaigns that drive business results

Champion Data-Informed Creativity: Utilize data and performance metrics to inform creative strategy, optimize campaigns, and demonstrate the business impact of creative initiatives

Qualification

AI-driven content operationsIntegrated brand campaign managementExperiential marketingStakeholder managementLeadership experienceMeasurement mindset

Required

10+ years of progressive leadership experience, with a proven track record of building and managing high-performing, multidisciplinary teams

Integrated brand campaign management and innovative experiential work for notable brands

Demonstrated expertise in building and scaling AI-driven content operations, with a deep understanding of current AI tools and platforms for creative production

Exceptional leadership and stakeholder management skills, with the ability to influence and align senior leaders across an organization

A strong 'measurement mindset' with experience connecting creative work directly to business objectives and KPIs