The Parking Spot · 1 week ago
Sr. Manager, Loyalty and Brand Marketing
Chicago, IL
Full-time
Hybrid
Senior Level
$110K/yr - $130K/yr
7+ years expThe Parking Spot is the largest near-airport parking company in the United States, committed to providing exceptional service and fostering a culture of support and camaraderie. The Sr. Manager of Loyalty and Brand Marketing will set the strategy and execution for the Spot Club loyalty program, manage brand aspects, and oversee customer service operations, reporting directly to the Chief Marketing Officer.
Parking
Hiring Manager
Becca White
Responsibilities
Own the long-term strategy and continuous evolution of the loyalty program using data-driven insights, customer feedback, and industry trends
Define and lead opportunities to increase customer loyalty through rewards, incentives, and personalized offers
Build robust reporting processes to collect and analyze customer data, uncover behaviors, trends, and preferences that drive loyalty, and report on key loyalty metrics and performance indicators
Stay informed on loyalty trends and competitive offerings to maintain innovation and competitiveness
Create and implement strategies that strengthen brand identity and brand awareness, ensure consistency across all channels, and align with business objectives
Own and champion brand standards, ensuring consistency and alignment across all internal teams and external partners
Design and deliver integrated marketing campaigns, aligning people, budgets, and resources to drive results
Build insights through market research and identify opportunities to enhance brand positioning
Set and lead the creative strategy and oversee the development of marketing campaigns, digital asset creative, and customer-facing materials to drive awareness and engagement
Define the AI strategy for content generation, including evaluation, selection, and leverage of AI tools to improve efficiency and creativity
Oversee the guest services team, including staffing, performance improvement, and customer satisfaction
Identify gaps and opportunities in the customer experience and work cross-functionally to build solutions that elevate service standards
Partner with cross-functional stakeholders to create clear and consistent internal messaging for a variety of internal initiatives
Develop communication plans in conjunction with HR and department leaders, fostering transparency and company culture
Qualification
Required
7+ years of loyalty, customer experience, or brand strategy with at least 3 years in loyalty marketing
Proven experience in managing or developing loyalty programs with a track record of increasing customer retention and engagement
Prior people management experience
Experience managing agencies including negotiations, budgeting, and project execution
Strong understanding of brand management and how to integrate brand identity with customer loyalty initiatives
Data-driven mindset, with the ability to analyze and leverage customer insights to shape strategies
Exceptional project management skills with the ability to execute cross-functional initiatives, lead and manage agency relationships
Strong communication skills, with the ability to articulate ideas and strategies to different stakeholders
Ability to analyze/interpret data, make recommendations, build out project plans, and successfully execute
Customer-focused with a deep understanding of customer behavior and needs
Highly adaptable and able to thrive in a fast-paced environment
Benefits
Participation in and financial benefit from our shared employee ownership program
Hybrid work experience in downtown Chicago
Career development and growth opportunities
Ability to gain exposure to all areas of the business
Great benefits including Medical, Vision, Dental and a 401k plan
Annual discretionary bonus program
Team oriented, fun and friendly work environment
Immediate opportunity to make a large impact
Company
The Parking Spot
The Parking Spot is the leading near-airport parking company in the United States.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$750MKey Investors
The Carlyle Group
2024-10-08Acquired
2024-02-01Debt Financing· $750M
Leadership Team
Martin Hughes Nesbitt
Founder
Recent News
2024-05-19
Company data provided by crunchbase