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Shiseido · 23 hours ago

Director, Global Education & Artistry Programs (NARS)

New York, United States

Full-time

Onsite

Director/Executive

7+ years exp

Shiseido Americas is a subsidiary of the renowned Shiseido Company Limited, focusing on a diverse range of prestige beauty brands. The Director, Global Education & Artistry Programs will lead strategies for global education and artistry programs, enhancing user engagement and driving sales performance through targeted content development and collaboration with various teams.

BeautyCosmeticsFashionPersonal Care and Hygiene

Responsibilities

Lead, manage and direct the strategies for the Global Education & Artistry digital platform supporting NARS Artists and NARS Field teams in all selling environments. Ensure timely and appropriate information is communicated among the proper channel and measured for user engagement and feedback:

Define and execute strategies for the internal NARS digital channel

In collaboration with Executive Director, Global Education and Artistry, establish baselines, benchmarks, and goals to determine investments of time and resources

Devise content calendars that reflect a variety of animations and activations

Design content for all levels of users

Oversee track and evaluate user data to measure engagement and traction

Conduct on-going statuses with Global markets to confirm access, usage and functionality

Maintain consistent communication relative to market administrative responsibilities to manage user fees

Monitor market translation process to ensure priority languages are implemented

Act as point person in partnership with the Global Digital team, for Education and Artistry specific requests related to local market Education Instagram account requirements and content related questions

Seek new methods to elevate and advance functionality, Artist performance and brand growth

Oversee negotiation of costs with vendor related to on-going development and enhanced features

Manage Digital Associate role to support timely updates and plans to maximize user engagement

Liaise with other SAC brands to expedite all aspects of performance and productivity

Ownership and management of developmental programs in collaboration with Executive Director, Global Education & Artistry

Responsible for Onboarding programs and materials including manuals, formats and ppt. Lead content development for seasonal training materials

Define and oversee artistry features including trends, imagery to support, artistry in action videos for use across platforms and selling activities

Inform and influence team with data-based engagement and feedback results

Lead the planning and execution of the Global/Regional Meetings

Define timing, content, activities and potential external speakers/performers

Oversee logistics including securing venue (where applicable) and attendee communication

Align within budget

Manage recognition program planning and execution

Determine and source experiences and activities

Oversee budget, logistics and attendee communication

Define and align concepts and composition of video projects for digital sites to elevate and expand artistry and selling skills

Create and manage video production schedule to reflect brand activities

Identify internal talent to support/perform in videos

Partner with Global Marketing and Film teams on corporate video projects to provide selling and artistry insights

Contribute to the conceptualization and design of selling and artistry tools that reflect brand category objectives

Secure feedback from Markets on needs and measure global feasibility

Partner with Creative, Project Management and external vendors on design, artwork and materials

Oversee timing, execution and distribution of tools

You will perform other duties as assigned

Qualification

Program developmentELearning managementBudget managementMicrosoft Office SuiteExceptional communicationAttention to detailRelationship buildingSelf-motivatedStrategic thinkingCreative thinking