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Blend · 1 day ago

Lifecycle Marketing Strategist

Schaumburg, IL

Contract

Hybrid

Senior Level

$50/hr - $60/hr

5+ years exp

BLEND360 is a forward-thinking Data, Digital Marketing, & AI Solutions Company that is seeking a Customer Lifecycle Marketing Strategist to drive growth and expansion. The role involves leading enterprise-wide initiatives to assess and improve customer engagement strategies across credit card portfolios.

Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services

Growth Opportunities

No H1B

Responsibilities

Lead the cross-portfolio evaluation of EMOB performance, communication strategies, activation drivers, and early engagement patterns

Identify commonalities, gaps, and best practices across portfolios and translate findings into a standardized EMOB strategy

Conduct detailed market and competitive analysis to benchmark internal performance and inform strategic recommendations

Develop executive-ready presentations and storytelling materials that communicate insights, recommendations, and framework design

Partner closely with Marketing, Product, Risk, Analytics, Operations, Legal, and Technology to validate feasibility and ensure strategic alignment

Drive cross-functional collaboration, secure stakeholder buy-in, and support adoption of the new enterprise EMOB framework

Oversee strategy development, project plan execution, dependencies, and progress reporting at the senior leadership level

Guide experimentation and testing strategy to validate key EMOB levers across multiple products

Document best practices, frameworks, and process standards that will scale across all portfolios

Qualification

Customer lifecycle strategyCard marketingAdvanced analytical skillsPowerPoint storytellingExcel proficiencyCross-functional partnershipLeadership skillsStrategic thinking

Required

5 + years of experience in customer lifecycle strategy, card marketing, portfolio strategy, or related fields

Deep familiarity with private-label and co-brand credit card products, EMOB strategy, or customer onboarding programs

Strong business acumen, strategic thinking, and comfort managing large, complex, multi-portfolio initiatives

Advanced analytical skills, with the ability to synthesize complex data into actionable business insights

Strong PowerPoint storytelling capability and experience presenting to senior leaders/C-suite

Proficiency in Excel; familiarity with data integration concepts a plus

Exceptional communication, cross-functional partnership, and leadership skills

Experience designing scalable frameworks and driving organizational adoption

Bachelor's/University degree

Preferred

Master's degree

Benefits

Health

Vision

Dental

401K plan

Life Insurance

Pretax Commuter Benefits

Medical

Dental

Vision

401K

PTO

Commuter benefits

Spending accounts

Life insurance

Disability coverage

EAPs

Company

Blend

Glassdoor4.3

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.

Founded in 2016

Columbia, Maryland, USA

501-1000 employees