ForceBrands · 1 week ago
Chief Marketing Officer
LA Metro Area
Full-time
Onsite
Director/Executive
$250K/yr - $350K/yr
10+ years expForceBrands is a vertically integrated premium spirits business focused on building brands for long-term growth. The Chief Marketing Officer will lead the marketing vision and execution for a portfolio of premium alcoholic beverage brands, responsible for brand strategy, consumer engagement, and commercial growth through integrated marketing initiatives.
DeliveryFood and BeverageStaffing Agency
Hiring Manager
Nina Lapenta
Responsibilities
Define and evolve overarching brand positioning across multiple brands and categories
Ensure brand expression aligns with long-term business objectives and premium positioning
Develop and activate multi-channel marketing programs spanning digital, social, experiential, and traditional media
Drive awareness, trial, and loyalty through cohesive storytelling and campaign execution
Lead go-to-market strategy for new product introductions, including messaging, positioning, and launch planning
Partner with product and commercial teams to ensure market relevance and differentiation
Shape end-to-end consumer touchpoints, including on-site, experiential, and hospitality-driven brand interactions
Ensure consumer experiences reinforce brand values and premium credentials
Oversee digital ecosystem including social platforms, creator partnerships, and e-commerce support
Leverage modern marketing tools to reach and engage targeted audiences
Use consumer insights, market intelligence, and performance analytics to inform strategy and optimize investment
Translate data into actionable recommendations for brand and commercial teams
Own marketing budget planning and stewardship in partnership with finance
Build, lead, and develop a high-performing marketing organization with strong accountability and creative rigor
Align closely with sales, distribution, operations, and leadership to support commercialization priorities
Ensure marketing efforts directly enable revenue growth and market expansion
Qualification
Required
Bachelor's degree required; advanced degree a plus
10+ years of progressive marketing leadership experience
Strong preference for backgrounds in spirits, beverage alcohol, luxury, or premium consumer brands
Demonstrated success building and scaling brands in competitive markets
Deep expertise in brand strategy, digital marketing, and consumer-led growth
Proven ability to lead teams, agencies, and external partners
Strong analytical mindset paired with creative leadership
Executive-level communication and stakeholder management skills
Preferred
Experience in luxury or premium consumer brands
Benefits
Comprehensive benefits including retirement
Healthcare
Paid time off
Company
ForceBrands
ForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Clarke
Chief Growth Officer
Anna Johnson
Senior Partner - Retained Executive Search
Recent News
2025-06-11
Global Cosmetic Industry
2024-12-19
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