Alteryx · 2 days ago
Field Marketing Manager
Washington, United States
Full-time
Hybrid
Mid, Senior Level
$103K/yr - $130K/yr
5+ years expAlteryx is looking for a strategic Field Marketing Manager to drive regional awareness, engagement, and pipeline across the West Coast and Midwest. In this role, you will manage integrated field marketing programs, oversee event execution, and collaborate with Sales and partners to enhance demand generation efforts.
AnalyticsArtificial Intelligence (AI)Business IntelligenceData GovernanceData IntegrationData ManagementMachine LearningPredictive Analytics
Responsibilities
Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities
Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data
Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints
Travel ~50%. Frequent travel within assigned regions for on‑site event management and customer meetups
Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units
Qualification
Required
5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles
Proven ability to partner with Sales to design account‑centric programs that accelerate deals
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners
Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision
Benefits
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Company
Alteryx
Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.41BKey Investors
Insight Partners
2023-12-18Private Equity
2023-12-18Acquired
2023-02-28Post Ipo Debt· $450M
Leadership Team
Andy MacMillan
Chief Executive Officer
Rajkumar Irudayaraj
SVP, Global Technology & Innovation Partners
Recent News
Business Wire
2026-01-22
solutionsreview.com
2026-01-11
Company data provided by crunchbase