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MediaCo Holding Inc · 21 hours ago

Director of Media Research

Burbank, CA, US

Full-time

Hybrid

Director/Executive

$100K/yr - $140K/yr

10+ years exp

MediaCo Holding Inc is one of the fastest-growing media companies in the U.S., seeking a talented Director of Media Research. The role focuses on driving revenue through data interpretation, report development, and providing strategic insights to support sales teams across various media platforms.

Digital MediaMedia and Entertainment

Responsibilities

Develop and deliver essential sales and competitive intelligence reports, including market rankings, one-sheets on station performance, and advertiser category decks for MediaCo's radio markets nationwide

Generate innovative qualitative research that connects consumer behavior to media consumption, responding efficiently to ad-hoc requests and supporting revenue growth

Produce high-stakes presentation materials and data visualizations for the Board of Directors and Investor meetings, supporting strategic decision-making

Lead initiatives to increase productivity, automate research processes, and improve insights, elevating our overall research capabilities

Collaborate with VP of Research to provide holistic insights across the various media platforms, including network, local, and streaming television, radio, as well as social media metrics

Generate quarterly local market audience selling estimates for TV and radio stations

Collaborate with a multi-disciplinary team to optimize the use of WideOrbit Media software for effective sales inventory management

Qualification

Media research experienceMicrosoft Office SuiteData visualizationQuantitative literacyCollaboration with sales teamsNielsen research softwareAutonomous workProfessionalismConsumer insights toolsMarket analysisAttention to detail

Required

Bachelor's degree and 10 years of progressive experience in media research or a related field, demonstrating a deep understanding of media metrics, measurement systems, and qualitative research methodologies

Expert proficiency in Microsoft Office Suite, with advanced skills in Excel (pivot tables, complex formulas, data visualization) and PowerPoint (creating compelling, executive-level presentations)

Strong quantitative literacy with a proven ability to manage and interpret large datasets accurately, demonstrating meticulous attention to detail

Proven experience collaborating effectively with sales, programming, and executive leadership to translate research into actionable business strategies

Demonstrated ability to work autonomously, take initiative, and drive projects from inception to completion with minimal supervision

High degree of professionalism and discretion when handling confidential information and engaging with senior leadership and external partners

Preferred

Direct experience with core industry research software, including Nielsen Audio tools (Tapscan, PD Advantage, PPM Analysis Tool) and/or Nielsen Video tools (Arianna, NLTV, NNTV, Ad*Intel)

Familiarity with consumer insights tools such as MRI-Simmons or Nielsen Scarborough for linking consumer behavior with media consumption

Working knowledge of Nielsen audio and video methodologies to contextualize data and insights

Prior experience extracting and utilizing data from U.S. Census Bureau websites and tables for market analysis

Benefits

Comprehensive Medical, Dental, and Vision Insurance

401(k) plan

Generous Paid Time Off (PTO) policy and paid company holidays

Optional Life Insurance and Pet Insurance

Company

MediaCo Holding Inc

MediaCo is a diverse owned media business standing at the forefront of entertainment and news, uniquely positioned as a leader in reaching multiclutural audiences.

Founded in 2019

New City, New York, USA

51-200 employees