Utz Brands, Inc. · 1 week ago
Manager, Category Management
United States
Full-time
Remote
Mid Level
3+ years expUtz Quality Foods is seeking a Manager, Category Management to drive revenue growth and profitability across multiple product categories within the Salty Snacks division. This role involves shaping category strategies through data-driven insights and collaboration with various teams to optimize category performance and strengthen stakeholder relationships.
Food and BeverageFood ProcessingManufacturingSnack Food
Responsibilities
Collaborate with cross-functional partners to develop and implement strategic plans that drive category growth and align with company objectives
Leverage consumer, shopper, and syndicated data to identify opportunities and risks within the category and provide actionable recommendations
Partner with sales teams to build fact-based, insight-driven customer presentations and influence retail decisions around assortment, shelving, pricing, and promotions
Support customer planning and joint business planning processes by providing data-driven category insights and strategies
Engage with key customers and stakeholders to understand business needs and align category strategies to mutual growth objectives
Collaborate with marketing on innovation launches, promotional plans, and shopper marketing initiatives to maximize impact at retail
Deliver executive-level reporting and presentations on category performance, highlighting key metrics such as share growth, profitability, and distribution opportunities
Act as a liaison between category management, sales, marketing, and operations to ensure alignment and flawless execution of category initiatives
Support corporate initiatives through ad hoc analyses, insights generation, and thought leadership across category management best practices
Deliver planograms that leverage insights from category trends by account and/or region that follow brand priorities to ensure a highly productive assortment for both on-shelf and display executions
Qualification
Required
Minimum of 3 years of experience in category management, trade marketing, or related fields, ideally within FMCG/CPG environments
Experience leveraging syndicated data sources (e.g., Nielsen, IRI, Circana) and shopper insights to inform decisions
Comprehensive understanding of category management principles, consumer insights, and retail execution
Bachelor's degree in Business, Marketing, or a related field
Proven ability to collaborate effectively across functions and drive alignment toward common business goals
Strong analytical and strategic thinking skills, with the ability to translate data into compelling insights and action plans
Excellent communication and presentation skills, with the ability to influence at multiple levels of the organization and with external partners
Proficiency in Excel, PowerPoint, and visualization tools
Preferred
MBA preferred
experience with planogram/MOD tools preferred
Benefits
Medical, dental, and vision plans
An employer match 401k
Profit sharing plan
Employee stock purchase plan
And much more.
Company
Utz Brands, Inc.
Utz Brands, Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$28M2022-05-09Post Ipo Equity· $28M
2020-08-31IPO
Leadership Team
Cary Devore
Head of M&A and Capital Markets
Dylan Lissette
Chairperson
Recent News
Food Business News
2026-01-15
2026-01-13
2026-01-13
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