LG Electronics North America · 1 week ago
Director Marketing Air Conditionig Technologies
Alpharetta, GA
Full-time
Onsite
Director/Executive
$175K/yr - $190K/yr
7+ years expLG Electronics North America is a global leader in technology dedicated to creating innovative solutions. The Director of Marketing will lead and implement marketing strategies for the LG Air Conditioning Technologies team, focusing on brand growth and effective communication across various media.
Consumer Electronics
Responsibilities
Architect and implement complex digital marketing platform tools and synchronize with global platforms and initiatives
Effectively use social media and digital media solutions to reach targeted audiences
Build broad-based marketing plans to cover the HVAC industry for breadth of exposure and brand enhancement
Develop deep and detailed plans for existing customers for better depth of knowledge and relationships
Impact the conversion of new high value target customers into active LG customers
Stitch together effective event plans combining; virtual, customer organized, industry standard and webinar activities in a market with dynamic needs
Create & provide new product launch communication. Support & manage national programs including LG Pro program
Manage creative, media, PR, collateral, branding strategy
Trade show execution
Travel required 30%
Qualification
Required
A Bachelor's Degree in Marketing or a related field is required
7+ years of experience in leadership marketing roles with major consumer brand durable goods companies is required
Experience in Product Marketing as it pertains to product marketing communications and product management strongly desired
Must have brand, channel and digital marketing background
Professional experience in B2B marketing required
Experience in B2B marketing in a relationship-focused business model (as opposed to transactional) is required
Demonstrated successes working effectively with sales teams is required
Budget management experience, including PR, advertising, creative services and production is required
Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
Must be a highly engaged leader who is cognizant of the changes in the marketplace
Ability to build consensus and obtain organizational alignment for initiatives is required
Preferred
An MBA is preferred
Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy is preferred
Strong prioritization, project management, time management and organizational skills is preferred
Detail-oriented and who can also think strategically/communicate strategic implications is preferred
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics North America
At LG, we provide products and services aimed at helping people—at home, at work, or wherever life takes them.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Ryu
Director, Business Development & Strategic Partnership, CSO Office
Lee Martin
Sr. Director, Corporate & Partnership Marketing
Company data provided by crunchbase