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Coca-Cola Bottling Company UNITED, Inc. · 18 hours ago

Corp Manager - Category Insights

Atlanta, GA

Full-time

Onsite

Senior Level

7+ years exp

Coca-Cola Bottling Company UNITED, Inc. is a privately owned and operated company with a strong history and commitment to employee growth. The Corp Manager - Category Insights will be responsible for leveraging Nielsen data to provide insights that drive growth for the company's regional sales teams and marketing efforts, while also managing reporting and training related to category insights.

ConsumerConsumer GoodsFood and Beverage

Responsibilities

Own and manage process of advancing the integration of Nielsen Connect - end to end – training for users, contact with Nielsen support, leveraging new features to help UNITED’s business plans, communicate updates to UNITED teams as needed

Own and manage all corporate Nielsen reporting including report creation to regions, board of directors, provide training where needed, distribution of reports, and the associated processes with these routines

Own and manage process of maintaining ongoing strict quality standards working directly with Nielsen to address quality issues and accelerate enhancements to deliver insights

Own and manage process of updating market definitions, clusters, facts, product groupings, and other relevant metrics as part of the processes ensuring we have all content up to date

Lead annual insights planning process supporting NRS team with syndicated Nielsen category insights covering categories, channels, and competition as needed. Coordinate with NRS to confirm topics of interest and insights details and category insights analyst for support

Customer-facing syndicated insights expert when requested to support sales organization communicating customer or channel insights, supporting selling stories, and assisting with specific UNITED business initiatives where syndicated data can help secure alignment on our business strategies

Advance routine intelligence and coverage across brands through proactive research delivering reporting (brand scorecards) and creation of Nielsen selling stories when needed mining Nielsen data for opportunities and gaps. Support requests for Nielsen brand insights from the Category Director, Senior Director of Marketing, corporate marketing brand leads, and region marketing teams

Develop and lead the process of regular monitoring of the health of our brands through a full category and competitive landscape lens “seeing smoke before the fire” first to call out gaps and opportunities before they progress

Respond to ad hoc customer requests for cleansing data, insights, and information coordinating with analyst. Participate in meetings (online and in person) and cultivate strong long-term relationships with sales teams, marketing, and retail customers

Work with the Director on category projects and long-range strategic initiatives including research, presentations, and other initiatives as assigned

Performs appropriate duties as assigned by management

Qualification

Nielsen ConnectData analyticsSyndicated dataAnalytical skillsPresentation skillsLeadership skillsOrganizational skillsCollaboration skillsProblem-solving skills

Required

Minimum age 18 years old

Valid driver's license required and obligation to maintain compliance with UNITED fleet policy

Personal Protective Equipment (PPE) as required by position and compliance with UNITED safety policies

Regular and prompt attendance is an essential function of the job

Ability to read, write and speak English

Ability to maintain a neat professional appearance within Company guidelines

Ability to maintain safety and security of Company assets

Ability to utilize all Company provided resources and technology

Strong leadership and organizational skills

Proven ability to coach and manage needs and concerns of multiple associates

Bachelor's degree (B.A.) from four-year College or university; or 7+ year's related experience and/or training; or equivalent combination of education and experience

7+ years of experience working for a CPG company or supplier in an analytical role with customer facing experience preferably in category leadership, category development, or retail insights

Ability to leverage resources and databases to deliver fact-based informative stories across knowledge and insights from syndicated data to a variety of cross-functional teams

Ability to generate thought leadership and inspire teams to see the opportunities from the data. Build the story

Ability to collaborate via insights with space planning and customer facing roles to support advancing strategic initiatives

Ability to act as lead on syndicated data integrity and data quality including routine audits and field inquiry follow up as needed from the regions

Ability to influence internal and external customers via in person meetings, presentations, and email communication as required

Creative problem solver who can proactively define, assess, solve, and communicate effectively

Superior presentation skills including online and live formats across a variety of multi-functional teams

Strong attention to detail, organizational, and planning skills

Ability to manage self to commitments and deadlines moving projects forward to completion

Ability to travel up to 30%

Preferred

Exceptional analytical capabilities with database experience preferred

Strong working knowledge of syndicated data (Nielsen preferred), and data analytics software preferred across multiple business channels and customers