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Alt · 17 hours ago

Growth Lifecycle Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Alt is unlocking the value of alternative assets, starting with the trading-card market. As Alt’s Growth Lifecycle Manager, you will own growth through the product and lifecycle, designing and optimizing experiences that drive activation, engagement, retention, and revenue.

FinanceFinancial ServicesFinTechLendingMarketplace

Responsibilities

Own Lifecycle Growth End-to-End

Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces

Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers

Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Translate product moments into timely, relevant lifecycle touchpoints

Drive Product-Led Growth

Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it

Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust

Identify and unblock growth bottlenecks related to experience, tooling, or execution

Operate at Speed

Move fast, wear multiple hats, and execute without perfect inputs

Build scrappy solutions when needed (templates, HTML, tooling workarounds)

Balance strategy with execution

Experiment, Measure, Iterate

Own lifecycle experimentation and measurement across activation, conversion, and retention

Analyze behavior, cohorts, and funnel drop-offs to inform iteration

Continuously refine programs based on data, not opinion

Leverage AI to Scale Impact

Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration

Apply AI thoughtfully to improve speed, relevance, and learning velocity

Focus on outcomes, not buzzwords

Qualification

Lifecycle Growth ManagementGrowth ExperimentationLifecycle Tools (Iterable)Data Analysis (SQL)Mobile-first GrowthAnalytics Tools (Amplitude)Analytical MindsetCollaboration with ProductComfort in Ambiguity

Required

5+ years of experience in growth, lifecycle, or product-led growth, ideally in a marketplace, fintech, consumer app, or similar high-velocity environment

Proven ability to personally build and optimize lifecycle programs, not just oversee them

Strong experience with lifecycle tools (Iterable or similar) across email, push, SMS, and in-app

Ability to create complex audience segmentations and operate within a large data set

Deep appreciation for native app experiences and mobile-first growth

Comfort operating in ambiguity and moving fast with limited resources

Strong analytical mindset with the ability to translate data into action

Experience partnering closely with Product and Design to drive growth through experience