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United Center · 8 hours ago

Manager, Digital Experience

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$75K/yr - $80K/yr

4+ years exp

United Center is a premier venue for sports and entertainment, hosting major events and engaging millions of fans. The Manager, Digital Experience will enhance fan engagement through innovative digital platforms, overseeing the website, mobile app, and email channels while collaborating with various teams to create memorable experiences.

Sports

Responsibilities

Develop and execute digital experience strategies across the United Center website, mobile app, and email channels to enhance fan engagement, usability, and brand consistency

Oversee daily management of digital platforms, ensuring content accuracy, functionality, accessibility, and alignment with brand standards

Own and implement digital roadmaps aligned with organizational goals, including new feature development and UI/UX enhancements

Manage vendor relationships and integrations related to CMS, CRM, mobile app development, and ticketing platforms

Lead website content updates, page builds, navigation improvements, QA testing, and SEO optimization, ensuring all event information, arena policies, guest services, and promotions are current

Manage updates and enhancements to the United Center mobile app, including event content, ticketing features, venue information, push notifications, and in-app messaging

Partner with development teams to troubleshoot issues, implement new functionality, and improve overall user experience across platforms

Plan, execute, and optimize email marketing campaigns and automated journeys, including segmentation, testing, deployment, and reporting

Collaborate with internal teams to support ticket sales, food and beverage initiatives, presales, customer service communications, and event-related messaging

Track and report on KPIs across website, app, and email channels, analyzing fan behavior to improve content strategy, user flow, and conversion

Deliver post-event and quarterly digital performance reports and translate insights into actionable improvements

Serve as a digital guest journey expert, supporting fan inquiries related to navigation, ticketing, mobile app usage, and digital tools

Work cross-functionally with Events, Marketing, Ticketing, Partnerships, Guest Services, creative teams, and developers to ensure cohesive digital communication and support partner activations

Stay current on digital experience trends, emerging technologies, and best practices, conducting competitive audits and recommending enhancements that elevate the fan experience