CWS Apartment Homes · 1 week ago
National Marketing Manager
Austin, TX
Full-time
Hybrid
Senior Level
5+ years expCWS Apartment Homes is a company focused on enhancing lives through thoughtful and ethical dealings. They are seeking a National Marketing Manager to support marketing and sales needs for a portfolio of sites, driving qualified leads and maintaining a strong online presence.
ConsultingReal EstateRental Property
Responsibilities
As National Marketing Manager, you will be responsible for supporting marketing and sales needs for a selected portfolio of sites
Primary areas of focus include driving qualified leads, analyzing marketing mix, implement effective tools and tactics, ensure a strong social and online reputation presence, and help educate team members on sales and marketing
Align with and positively influence the CWS Culture:
Embody and promote CWS Purpose and Values
Role model the behavior, communication, and professional conduct that you expect from other CWS team members
Demonstrate support for company initiatives
Be a dynamic and engaging representative for CWS, and an ambassador for the Marketing department
Drive Marketing and Sales to Maximize Asset Performance
Support to CD’s, RD’s and On-Site teams for an identified CWS portfolio of communities to drive qualified leads and maintain optimum occupancy
Monitor lead flow within the portfolio to ensure the appropriate sales channels are receiving and following up on leads
Use deductive reasoning to recommend meaningful and impactful changes to advertising strategies
Host quarterly and ad hoc sales trainings for the on-site team members
Continuously track and build strategic plans to optimize all communities’ online reputation
Demonstrate proficiency in the following ways:
Participate in timely marketing audits; ensuring ILS, lead tracking, websites, paid digital advertising, social platforms, and reputation are accurate
Develop and manage PPC strategies, including Google Ad campaigns, to drive measurable results
Create ad-hoc marketing campaigns for prospects, resident referrals, resident events, etc
Establish actionable plans to both grow and maintain followers through popular social media sites such as Facebook, Instagram, and TikTok
Effectively collaborate by:
Monitor and respond to marketing help desk tickets
Draft and send departmental communication upon approval
Help vet current and future marketing vendors to ensure best-in-class partnerships
Effectively communicate with vendors on company needs, product issues, and request solutions
Assist the Brand Manager coordinate media shoots with onsite teams
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field
5+ years of multifamily experience
2+ years professional marketing experience
Experience in various property types such as market rate, affordable, and student housing
Proven working experience troubleshooting underperforming assets
Ability to multi-task in a dynamic environment
Strong verbal and written communication skills
Minimum 30% travel requirement
Sales management for a portfolio of 50+ properties
Solid time management and organizational skills
Polished public speaker and trainer
Proficiency in MS Excel, Power Point, and Word
Adherence to company policies, procedures, and practices
Establish and maintain effective working relationships
Company
CWS Apartment Homes
CWS Apartment Homes is a real estate company offering, buying, selling, and construction services.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase