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LHH · 4 days ago

Marketing Director - EdTech

United States

Full-time

Remote

Director/Executive

$100K/yr - $150K/yr

8+ years exp

LHH is currently recruiting for an experienced Marketing Director for a remote opportunity with their client in the EdTech industry. The successful candidate will design and implement comprehensive marketing strategies, drive brand growth, and oversee campaign execution from concept to completion.

Human Resources

Hiring Manager

Shelby Smith

Responsibilities

Develop, implement, and manage integrated marketing strategies to drive growth, engagement, and retention across digital channels

Lead the execution of multi-channel campaigns, including email, social media, content marketing, and paid advertising

Leverage HubSpot for campaign automation, CRM management, analytics, and lead nurturing

Analyze campaign performance, generate actionable insights, and optimize strategies for maximum impact

Collaborate cross-functionally with product, sales, and customer success teams to align marketing initiatives with business goals

Stay ahead of EdTech industry trends to ensure marketing strategies are innovative and relevant

Manage and mentor a distributed marketing team, fostering a culture of creativity and accountability

Oversee marketing budgets, vendor relationships, and external partnerships

Lead and coordinate external contractors and freelance partners, ensuring high-quality deliverables, clear communication, and alignment with overall marketing strategy

Qualification

HubSpot expertiseEdTech industry experienceStrategic planningAnalytical skillsLeadership abilitiesCommunication skillsInterpersonal abilitiesProject management