CFA Institute · 5 days ago
Senior Product Manager, Societies, Volunteers, & Marketing
Charlottesville, VA
Full-time
Onsite
Senior Level, Lead/Staff
$106K/yr - $165K/yr
8+ years expCFA Institute is the global leader in investment excellence and ethics. They are seeking a Senior Product Manager who will drive the vision, strategy, and execution of digital products to support enterprise objectives, overseeing the full product lifecycle and ensuring high-impact digital capabilities across various teams.
Financial Services
Responsibilities
Develop and articulate the strategic vision for assigned digital products, ensuring alignment with enterprise priorities
Lead customer discovery, competitive analysis, and market research to identify new opportunities and validate product direction
Define product goals, measurable outcomes, and KPIs that guide decision-making and demonstrate product value
Own the end-to-end product lifecycle, including ideation, scoping, requirements definition, feature prioritization, development, launch, and optimization
Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements
Translate business needs into clear, actionable requirements and user stories with acceptance criteria
Serve as the primary point of contact for stakeholders, ensuring shared understanding of product priorities, assumptions, and trade-offs
Partner closely with Marketing, Technology, Data & Analytics, UX, and operations teams to ensure cohesive and user-centered delivery
Communicate product strategy, progress, risks, and decisions to leadership and cross-functional groups
Define data capture requirements, tagging specifications, and tracking frameworks needed to evaluate product performance and support Marketing analytics
Collaborate with Marketing and Data teams to ensure consistent, accurate data is available for segmentation, personalization, funnel analysis, and campaign effectiveness measurement
Interpret analytics insights to identify opportunities, refine hypotheses, and guide prioritization decisions
Contribute to dashboard creation, KPI alignment, and experimentation frameworks (A/B testing, user journey optimization)
Partner with engineering leads, scrum masters, architects, and designers to ensure timely delivery of high-quality features
Lead Agile ceremonies as needed, including backlog grooming, sprint planning, and retrospectives
Support prototyping, usability testing, and validation of concepts with real users
Establish and track key metrics for engagement, usability, performance, and customer satisfaction
Use qualitative and quantitative insights to drive continuous improvement of digital products
Advocate for experimentation and iterative delivery approaches that increase value and reduce risk
Qualification
Required
Bachelor's degree in computer science or related discipline
8–12 years of product management experience, including leadership of digital platforms, customer-facing experiences, or enterprise web products
Strong experience supporting or partnering with Marketing, MarTech, or analytics teams on data and measurement
Proven ability to influence direction, build alignment, and drive outcomes across diverse stakeholder groups
Expertise in writing clear, structured user stories and requirements for engineering teams
Familiarity with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and related measurement frameworks
Experience working within Agile methodologies with cross-functional teams
Excellent communication, facilitation, prioritization, and decision-making skills
Benefits
Eligibility for an annual incentive bonus
A 12% employer contribution to a 401(k) or pension plan
A comprehensive medical benefits package
Comprehensive health coverage for you and your family
Generous leave and time off
Competitive retirement plans
Flexible work options
Wellness, education, and support programs
Company
CFA Institute
Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies.
501-1000 employees
H1B Sponsorship
CFA Institute has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (2)
2022 (1)
2021 (1)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Margaret Franklin, CFA
President and CEO
Andrew Rome, JD, SHRM-SCP
Chief People Officer
Company data provided by crunchbase