Apply on Employer Site

Kenvue · 6 hours ago

Associate Director, Consumer & Business Intelligence - US Self Care

Summit, NJ

Full-time

Hybrid

Lead/Staff, Director/Executive

$152K/yr - $215K/yr

8+ years exp

Kenvue is a company that focuses on delivering everyday care through its iconic brands. The Associate Director for Consumer & Business Intelligence will lead insights and analytics efforts for the US Self Care team, driving consumer-driven business growth through strategic recommendations and analysis.

LifestylePersonal HealthWellness

Responsibilities

Leads the translation of consumer foundational work, insights and category knowledge into insights to identify and address consumer opportunities

Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; applies understanding of brand/marketing fundamentals in marketing plan and category/brand strategies development

Supervises vendor partners to execute projects; Anticipates and quickly develops contingency plans for complex project issues; Proactively manages priorities

Ability to develop, shape and deliver research audits and integrated learning plans to identify knowledge gaps and address key business issues

Leads syndicated and panel analyses with the ability to translate learning into concrete recommendation for business growth, including the integration of the multiple data sources into complete, coherent analysis

Maximizes analytics to understand business drivers and predict business growth. Working in concert with CBI analytics to ensure all deliverables are grounded in business capabilities/realities and expected to lead the implementation of learnings into actions

Integrate knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues; Interpret and pragmatically translate research learning into feasible business building action steps, and ensure alignment with key business partners (including brand growth, customer strategy, capability and shopper teams)

Uses diverse range of research tools/resources/processes to assess business issues; Independently and proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs. Acts as an authority in research and questionnaire design and interpretation

Acts as a business partner, not just a market research specialist. Manages complex business issues. Creates consensus

Qualification

Consumer InsightsAdvanced AnalyticsMarket ResearchData ScienceOTC ExperienceAnalytical ThinkingInfluencing SkillsRelationship Building

Required

A minimum of a Bachelor's degree is required

A minimum of 3 years experience at the Manager level in an insights role

A minimum of 8 years overall consumer and shopper insights experience is required

Breadth of experience with consumer research, including methods, techniques, agency partners, and business applications. Must have comfort & aptitude to apply these skills to various situations and guide others on how to interpret/drive action against results under supervision

Familiarity w/ Digital Analytics, Data Science, & Advanced analysis techniques, and ability to apply in the business

Ability to connect the dots, tell a compelling store and create bias for action

Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely

Actively builds trusting relationships with internal and external stakeholders to understand their needs and expectations, align on timelines and deliverables, collaborate on shared objectives, and ensure impactful progress towards goals

Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to 'have an opinion' backed up by insight and analytics