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Edgewell Personal Care · 1 day ago

Associate Brand Manager, Men's Hair Removal

Shelton, CT, US

Full-time

Hybrid

Mid Level

$96K/yr - $125K/yr

3+ years exp

Edgewell Personal Care is a vibrant global community dedicated to joyfulness in personal care. They are seeking an Associate Brand Manager for the US Men’s Shave Brand Marketing team to support brand growth and innovation through strategic execution and collaboration across functions.

Consumer GoodsHealth CareManufacturingSales

Responsibilities

Work closely with Consumer Insights and Analytics to track and decode emerging shaving and grooming trends, evolving consumer behaviors and category/competitive shifts

Leverages insights to identify market gaps, opportunities and threats and unlock whitespace opportunities

Commands a deep understanding of consumer behavior and preferences, ensuring the innovation projects align with the brand strategy, brand positioning and business objectives

Translates brand growth opportunities into clear innovation briefs

Supports the execution of portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization

Collaborates closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation

Supports the development of compelling, customer ready sell-in materials in partnership with SBM, Category and Sales teams

Monitors the drivers of business/brand performance across all innovation launches to enable timely recommendations and decision making, including demand planning and forecasting decisions and optimizations for innovation initiatives

Oversee budget tracking, collaborating with finance and other budget stakeholders

Support the development and leads the execution of the 4P strategy (product, price, promotion, place) for innovation

Leads the flawless execution of detailed marketing plans for product launches in partnership with the agencies and integrated communications teams

Qualification

Brand MarketingConsumer InsightsInnovation ManagementBusiness AnalyticsP&L UnderstandingProject ManagementAgilityCommunicationCreative Problem SolvingStrategic Thinking