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Taulia · 1 day ago

Senior Director of Demand Generation

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Taulia is a fintech company that is part of the SAP group, aiming to revolutionize the industry through innovation and inclusivity. They are seeking a Senior Director of Demand Generation to lead the global marketing strategy, focusing on demand generation and go-to-market activities in the US while collaborating with teams in Europe.

Enterprise SoftwareFinancial ServicesFinTechHardwareSaaSSoftware

Growth Opportunities

Responsibilities

Own the creation and execution of the strategic global demand generation plan

Identify market trends and recommend activities to maximize any potential opportunities

Own all go-to-market activity in the USA

Work with and support the regionalization of campaigns in Europe together with the European Senior Marketing Manager

Setup and maintain dashboards including utilization of SFDC and Full Circle Insights

Define and manage the process to facilitate flow of data between systems to produce metrics

Measure, report and improve marketing activity and campaigns based on agreed marketing metrics utilizing Full Circle Insights and SFDC

Maintain an accurate and up to date global database of all of our key prospective customers

Qualification

Demand generation strategySalesForce expertiseMarketing automation solutionsCopywriting skillsSaaS marketing familiarityEmail marketing knowledgeAnalytical thinkingOperational thinkingCreativityTeam collaboration