Apply on Employer Site

Brookdale · 4 days ago

Sales and Marketing Director up to $2,500 Sign-On Bonus

Santa Rosa, CA

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Brookdale is a recognized leader in providing quality care and services, and they are seeking a Sales and Marketing Director for their Santa Rosa community. The role focuses on improving occupancy levels and revenue through effective sales strategies, relationship building, and the execution of marketing plans.

Elder CareFacility ManagementHealth CareHospital

Responsibilities

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales

Develops and maintains relationships with and generates leads through residents, family, and professional referral sources

Plans, coordinates, and implements monthly prospect and/or referral source activities and events

Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals

Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans

Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs

Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families

Provides appropriate community and company information to anyone who inquires

Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals

Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance

Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts

Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis

Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups

Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management

Follows up and executes sales processes with all leads from events

Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals

Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services

Adheres to procedures in the development of advertising materials by working with Brookdale’s Creative Services group

Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports

Provides frequent sales performance issue information to Regional Sales management

Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness

Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans

Qualification

Sales experienceMarketing strategyLead generationMedicareMedicaidContact management databaseComputer proficiencyCommunication skillsTime managementRelationship buildingProblem solvingTeam management

Required

Equivalent combination of experience and education is required

A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads

Frequent car travel requires the incumbent to possess and maintain a valid driver's license

Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment

Has working knowledge of a functional discipline

Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems

Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold

Knowledge of state regulations impacting or directing the delivery of services is required

Ability to operate personal computers and related software is required

Ability to effectively manage time, tasks and projects in a dynamic environment is required

Ability to build trust and act honestly in relationships with others is required

Ability to assess and understand customers' expectations, needs and circumstances is essential

Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity is required

Ability to effectively listen and communicate verbally and in writing is essential

Preferred

Bachelor's Degree in Marketing, Business, or related field from an accredited college or university

Previous experience with contact management database, Microsoft Word, Excel, and Outlook

Benefits

Medical, Dental, Vision insurance

401(k)

Associate assistance program

Employee discounts

Referral program

Early access to earned wages for hourly associates (outside of CA)

Optional voluntary benefits including ID theft protection and pet insurance

Paid Time Off

Paid holidays

Company provided life insurance

Adoption benefit

Disability (short and long term)

Flexible Spending Accounts

Health Savings Account

Optional life and dependent life insurance

Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan

Tuition reimbursement

Company

Brookdale

Glassdoor3.4

Relationships are the heart of our culture. They help us create a sense of family among our residents, associates and patients. Integrity is our soul.

Founded in 1978

Brentwood, Tennessee, USA

10001+ employees