Apply on Employer Site

Quality Bicycle Products · 2 days ago

Copywriter II

Bloomington, MN

Full-time

Hybrid

Mid Level

3+ years exp

Quality Bicycle Products is a certified B-Corp committed to creating a respectful and inclusive work environment. The Copywriter II will independently author high-quality content and contribute to creative concept development while collaborating with the marketing team to enhance brand messaging and consistency.

ApparelConsumer GoodsFashionLifestyleManufacturingRetailWeb Design

Responsibilities

Concept and create emotionally compelling and grammatically correct long-form narrative communication

Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform

Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness

Be a strong, valuable partner during the creative concepting process for copy, video and visuals

Apply and help reinforce brand voices and editorial standards across multiple brands, using judgment to ensure clarity, consistency, and quality

Help lead discussions regarding brand positioning and development, and provide value in those discussions

Effectively present with persuasion and enthusiasm to sell ideas

Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness

Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers

Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards

Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency

Other tasks and responsibilities as assigned

Qualification

CopywritingCreative writingProofreadingSEOBrand voice adaptationInterpersonal skillsFeedback provisionSelf-directed learning

Required

Must have a portfolio of copywriting work, and include a short written statement with application

Excellent verbal and written communication skills including strong eye for grammar, proofreading and creative writing

3+ years of technical and creative writing experience in a client/agency/marketing setting

Have a working understanding of web copy, email, social captions, short-form ads, SEO, product descriptions, and basic long-form content

Able to adopt an existing brand voice and tone, and maintain consistency across channels, for multiple brands

Ability to efficiently handle and meet deadlines on multiple projects across multiple teams simultaneously

Able to excel in a self-directed environment and to drive self-learning

Able to create and maintain interpersonal relationships and follow through on commitments

Willing to receive and act upon feedback from others with ease, and to provide both positive and constructive feedback to others

Able to track revisions and keep files organized

Able to proof and edit in accordance with our chosen style guide

Be a great teammate; embrace and advance the team mission

Preferred

A passion for bicycles, and/or understanding of cycling culture and industry is a plus

Ability to give constructive and helpful feedback to those in the marketing and brand departments that results in a stronger creative outcome and better processes