Intapp · 2 weeks ago
Industry Marketing Director , Legal
Palo Alto, CA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expIntapp is a leading company in the legal technology space, and they are seeking an Industry Marketing Director for their Legal vertical. The role involves developing thought leadership, executing go-to-market strategies, and engaging with high-level clients to drive growth in the legal business.
Business DevelopmentConsultingData IntegrationFinancial ServicesLegalProfessional ServicesRisk ManagementSoftware
Responsibilities
Own the annual messaging architecture for the legal vertical—defining the strategic themes that connect industry challenges to Intapp's differentiated value and drive one coordinated story across all channels
Create and deliver differentiated thought leadership, backed by proprietary data or research, that positions Intapp as the industry benchmark and defines what "great" looks like for a modern, AI-enabled law firm. Partner with cross-functional SME’s such as Industry Principals, Growth Directors, and Practice Group Leaders to develop content
Create CXO perspectives on trends shaping the legal market. Examples could include: AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations
Develop keynote content and secure speaking opportunities at marquee industry events (e.g., ILTACON, LegalTech, ACC) to establish Intapp's thought leadership position
Serve as an external voice for Intapp in the legal market, building relationships with analysts, media, and industry influencers to validate our differentiation and elevate market perception
Partner with demand gen/ growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth
Build and maintain the legal industry bill of materials: competitive positioning, sales plays, executive pitch decks, library of use cases, vision demos, client proof points, and competitive positioning that drive pipeline and improve win rates
Partner with Solution Product Marketers to create unified portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives
Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions
Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training
Lead competitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities
Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analyst perception, target account engagement), and lagging indicators (pipeline influenced, win rate correlation, deal velocity)
Support large, strategic deals by developing custom presentations, executive messaging, and competitive positioning that opens doors and advances deals
Co-lead executive briefings and finalist presentations, bringing industry expertise and thought leadership credibility to high-stakes client engagements
Collaborate with Sales on strategic account planning, identifying opportunities to leverage industry insights and content to deepen client relationships and drive cross-sell
Qualification
Required
10-15+ years of experience in management consulting, product or industry marketing, and/or legal operations (e.g., law firm operations, legal technology, practice management)
Experience in high-growth enterprise SaaS and AI environments, including expertise in portfolio messaging or vertical marketing strategies
Depth in areas such as legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance
Deep understanding of law firm business models, buyer personas (Managing Partners, CFOs, CIOs, Practice Group Leaders, General Counsel), and the competitive landscape in legal technology
Demonstrated track record developing high-profile thought leadership that builds market credibility and drives business results—ideally including conference speaking, published perspectives, and visibility in industry channels
Outstanding executive presence and presentation skills, with the ability to inspire and engage senior-level executives in both 1:1 meetings and large audiences
Entrepreneurial approach to finding new growth levers for the business, with strong problem-solving skills and talent for conducting research, analyzing data, executive storytelling/messaging, developing hypotheses, and synthesizing recommendations
Exceptional written communication, including interest in authoring thought-provoking points-of-view and conducting customer and market research
Highly collaborative with ability to lead through influence and orchestrate cross-functional teams in a matrixed environment
Willingness to travel up to 25% for client meetings, executive briefings, and industry events
Bachelor's degree required
Preferred
MBA, JD, or advanced degree
Benefits
Professional development opportunities supported by a community of experienced professionals
Reimbursement for training and continuing education
Complimentary lunches
Fully stocked kitchens
Comprehensive wellness and flexible time off programs
Family-formation benefits and support during your family-building journey
Paid volunteer time off
Donation matching program
Company
Intapp
Intapp is a provider of industry-specific, cloud-based software solutions that enable connected professional and financial services.
1001-5000 employees
H1B Sponsorship
Intapp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (6)
2022 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-29IPO
2017-04-12Private Equity
2013-02-05Private Equity
Leadership Team
John Hall
CEO
Thad Jampol
Co-Founder / Chief Product Officer
Recent News
2026-01-20
2025-11-08
Company data provided by crunchbase