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Sanford Health · 16 hours ago

Senior Copywriter

Sioux Falls, SD

Full-time

Onsite

Mid, Senior Level

$21.50/hr - $34.50/hr

4+ years exp

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. They are seeking a Senior Copywriter to lead the copy strategy for health plan products and campaigns, ensuring the preservation of the Sanford voice and brand while translating complex healthcare concepts into accessible content.

ChildrenEducationHealth Care

Responsibilities

Lead the copy strategy for a variety of health plan products and campaigns

Develop and execute enterprise concepts and solutions that meet the marketing and communication needs of the organization

Preserve the Sanford voice and brand

Use business and brand insights, as well as analysis of a variety of complex health care business lines and services, to create impactful solutions for traditional and digital channels

Lead conceptual development and creative strategy across a wide range of specialties and audiences

Translate complex health care and insurance concepts into accessible, high-quality content while applying strong information architecture to improve clarity and structure

Produce and manage materials across formats, ensuring consistency, accuracy, and alignment with brand standards

Collaborate across disciplines and levels, balancing innovation with pragmatism

Communicate clearly in all directions, respond to shifting priorities, and maintain momentum on scheduled work

Uphold documentation standards, take ownership of outcomes, and build strong relationships across teams

Qualification

CopywritingHealthcare experienceMicrosoft WordAP style proficiencyCommunication skills

Required

Bachelor's in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required

Minimum of four years of writing experience is required

When applicable, the employee must have a current valid Category II driver's license and meets all medial guidelines for Sanford Health Category II drivers