Performance Facebook/Tiktok Media Buyer jobs in United States
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Impact Scale ยท 19 hours ago

Performance Facebook/Tiktok Media Buyer

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$40K/yr - $60K/yr

Impact Scale is a company focused on digital marketing solutions, and they are seeking a Performance Facebook/Tiktok Media Buyer to manage and optimize paid media campaigns. The role involves collaborating with creative teams, analyzing performance metrics, and developing strategies to meet client goals.

Computer Software

Responsibilities

Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations
Monitor budgets, pacing, and performance metrics to meet CPA/ROAS targets
Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies
Develop full-funnel paid media strategies tailored to brand goals and customer journeys
Collaborate on campaign calendar planning with product and creative stakeholders
Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives
Analyze creative performance data to inform future iterations and creative direction
Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV
Build performance reports and present insights, optimizations, and results to stakeholders
Use analytics tools (e.g., Google Analytics, TikTok Analytics, Meta Ads Manager) for in-depth attribution and impact analysis
Stay updated on platform changes, algorithm updates, and emerging ad formats
Continuously test new features, trends, and strategies for scalable growth

Qualification

TikTok Ads ManagerFacebook Business ManagerPaid social campaign managementAnalytical skillsCreative performance analysisTrackingAttribution methodsAudience segmentationBidding strategiesAd policies

Required

Experience managing paid social campaigns, with a strong focus on TikTok and Facebook
Proven track record of managing $10K+/month budgets and delivering measurable ROI
Expertise in TikTok Ads Manager and Facebook Business Manager (Meta Ads)
Strong analytical skills; ability to derive insights from data and act on them
Experience with creative performance analysis and working with creative teams
Knowledge of tracking and attribution methods (Meta Pixel, TikTok Pixel, UTM parameters)
Familiarity with ad policies, audience segmentation, and bidding strategies

Benefits

Competitive salary and performance-based bonuses.
Remote-first work culture and flexible hours.
Opportunity to work with fast-scaling brands and cutting-edge creative teams.
Access to ongoing training, platform certifications, and growth opportunities.
Collaborative and fast-paced startup environment.

Company

Impact Scale

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We are a performance marketing powerhouse specializing in customer acquisition at scale.
dateFounded in 2019
location
Vancouver, Washington, US
people-size11-50 employees
web-link
https://impactscale.io

Funding

Current Stage
Early Stage
Company data provided by crunchbase