Apply on Employer Site

Impact Scale · 9 hours ago

Performance Facebook/Tiktok Media Buyer

United States

Full-time

Remote

Mid Level

Impact Scale is a company focused on digital marketing solutions, and they are seeking a Performance Facebook/Tiktok Media Buyer to manage and optimize paid media campaigns. The role involves collaborating with creative teams, analyzing performance metrics, and developing strategies to meet client goals.

Computer Software

Responsibilities

Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations

Monitor budgets, pacing, and performance metrics to meet CPA/ROAS targets

Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies

Develop full-funnel paid media strategies tailored to brand goals and customer journeys

Collaborate on campaign calendar planning with product and creative stakeholders

Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives

Analyze creative performance data to inform future iterations and creative direction

Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV

Build performance reports and present insights, optimizations, and results to stakeholders

Use analytics tools (e.g., Google Analytics, TikTok Analytics, Meta Ads Manager) for in-depth attribution and impact analysis

Stay updated on platform changes, algorithm updates, and emerging ad formats

Continuously test new features, trends, and strategies for scalable growth

Qualification

TikTok Ads ManagerFacebook Business ManagerPaid social campaign managementAnalytical skillsCreative performance analysisTrackingAttribution methodsAudience segmentationBidding strategiesAd policies