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kate spade new york · 5 days ago

Senior Manager, Retention

New York, NY

Full-time

Hybrid

Senior Level

$115K/yr - $138K/yr

6+ years exp

Kate Spade New York is a global lifestyle brand known for its colorful and bold designs. They are seeking a strategic and data-driven Senior Manager of Retention to lead their Email, SMS, and Consumer Lifecycle Marketing efforts, focusing on driving customer engagement and loyalty through personalized communications.

Fashion

Responsibilities

Develop and lead the overall retention strategy across Email, SMS, and other owned channels

Design and optimize lifecycle journeys including onboarding, win-back, reactivation, and loyalty programs

Own segmentation strategies to deliver personalized messaging based on behavioral, transactional, and demographic data

Oversee campaign planning, calendar management, and execution for Email and SMS

Partner with creative and content teams to ensure messaging aligns with brand voice and drives engagement

Manage A/B testing and experimentation to continuously improve performance

Define KPIs and reporting frameworks to measure campaign effectiveness and customer retention

Analyze performance data to uncover insights and inform future strategies

Collaborate with Analytics teams to build predictive models and customer scoring

Work closely with Product, Buying, Digital, and Customer Experience teams to ensure seamless customer journeys

Partner with Acquisition and Brand teams to ensure consistent messaging across the funnel

Manage relationships with ESPs, SMS platforms, and other Martech vendors

Stay current on industry trends and emerging technologies to drive innovation

Direct development plan and provide oversight of 3x team members (2x Associates & 1x Coordinator)

Qualification

Retention marketingEmail marketingHTML/CSS/AMPScriptAdvanced ExcelProject managementCross-functional collaborationCommunication skills

Required

6+ years of experience in a digital marketing role, experience in email marketing required. An equivalent combination of work experience and education will be considered

Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc

Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

Strong analytical and project management skills

Detail oriented with focus on delivering results

Self-starter, takes initiative, with the ability to juggle multiple priorities

Ability to partner with multiple cross functional teams

Excellent oral and written communication skills