Fi · 4 days ago
Field Sales Representative
Fi is a company focused on transforming the human-pet relationship through innovative technology. They are seeking a Field Sales Representative to grow their retail footprint by developing local pet-focused partners, blending outbound sales with hands-on field work to support merchandising and sell-through.
Artificial Intelligence (AI)ConsumerPetWearables
Responsibilities
Prospect, call, and email independent pet retailers, boutiques, vets, doggy daycares, and specialty stores to pitch the Fi Mini retail program and close new partners
Manage inbound leads and move prospects through a structured sales pipeline, from first touch to onboarding
Run virtual walkthroughs and onboarding sessions to set partners up for success
Maintain clean, accurate CRM records and consistently hit monthly sales targets
Visit retailers in your territory to build long-term relationships and act as the on-the-ground face of Fi Mini
Support merchandising, signage, and display placement to drive in-store visibility and sell-through
Train store associates on how to confidently sell Fi Mini
Host small in-store events, demos, or pop-ups at retail locations and dog-friendly venues
Gather retailer feedback to improve the program and identify high-performing partners with strong growth potential
Qualification
Required
Strong sales instincts and the ability to build rapport quickly, both over the phone and in person
Confidence owning the full sales cycle, from outreach and close to onboarding and partner support
Comfort balancing outbound selling, field visits, merchandising support, and in-person events within one role
Genuine interest in pets and a solid understanding of how pet parents think and buy
Organized, pipeline-driven approach with experience managing multiple accounts and priorities
Ownership mindset with the drive to grow and defend a defined territory
Ability to thrive in a fast-paced, high-growth environment and adapt as the business evolves
Preferred
experience in field or retail sales
familiarity with CRM tools
comfort with merchandising or demos
interest in using AI tools to improve workflow
Company
Fi
Fi is the leading provider of GPS and AI enabled wearable devices for dogs and cats.
Funding
Current Stage
Growth StageTotal Funding
$40MKey Investors
LongView Asset ManagementRRE VenturesLerer Hippeau
2021-02-25Series B· $30M
2019-03-14Series A· $7M
2017-12-01Seed· $3M
Recent News
2025-12-18
2025-10-26
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