Zumba · 1 day ago
Sr. Email Marketing Analyst (FL, NC, TX, OH)
United States
Full-time
Onsite
Senior Level
5+ years expZumba is the largest branded fitness program in the world, and they are seeking a Sr. Email Marketing Analyst to drive acquisition, engagement, conversion, and loyalty across all their businesses. The role involves planning, testing, and executing email marketing initiatives along with analyzing campaign performance and collaborating with cross-functional teams.
FitnessHealth CareWellness
Hiring Manager
Jodi H.
Responsibilities
Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth
Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines
Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals
Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization
Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence
Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach
Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives
Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness
Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention
Work directly with analysts to provide more in depth analysis and insights to deliver against business goals
Qualification
Required
Bachelor's degree in marketing or related field
5+ years of experience in email/digital marketing or related industries
Good understanding of advance segmentation logic
Knowledge in SQL & building dashboard
Knowledge of HTML/CSS and email development
Proven experience with campaign analysis
Strong experience with email and personalization, live clickers/ Movable Ink
Experience using Photoshop, Figma, and Microsoft suites
Experience with Lead capture form and ZW shopify integration
Preferred
Experience using Iterable preferred
Results driven with strong analytical, data and project management skills
Outstanding verbal and written communication skills
Able to work independently and also effectively collaborate with larger teams
A passion to understand the tactics and technologies behind online marketing
Must be organized, detail oriented, proactive, self-motivated, and result driven
Ability to thrive in a fast-paced, fluid environment
Company
Zumba
About Zumba Fitness, LLC Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2012-03-08Private Equity
Leadership Team
Alberto Perlman
Chief Executive Officer
Beto Perez
Co-Founder and Creator
Recent News
Indian Express
2025-06-29
2025-06-24
Company data provided by crunchbase