Campaign Manager, Demand Generation jobs in United States
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Emerald · 21 hours ago

Campaign Manager, Demand Generation

Emerald is a company focused on fostering a diverse and inclusive community. They are seeking a client-focused Campaign Manager for Demand Generation to manage client relationships and project execution across their demand gen portfolio, ensuring exceptional campaign delivery and client satisfaction.

ContentEventsMarketing

Responsibilities

Lead campaign kickoff calls, mid-campaign check-ins, and campaign recap calls with clients
Host live webinars and virtual events, ensuring seamless execution
Build strong client relationships and serve as primary point of contact throughout campaign lifecycle
Proactively communicate status updates and address client questions or concerns
Optimize campaigns for best-in-class client results
Analyze campaign performance data to identify trends, insights, and optimization opportunities and provide feedback back to clients, sellers, and the fulfillment team
Manage end-to-end project execution for demand gen campaigns, ensuring on-time, quality delivery
Interface with DMS teammates, account teams, customer success teams, and clients
Coordinate with internal teams to ensure smooth campaign handoffs and execution
Track campaign progress and identify potential delays or issues
Maintain comprehensive project documentation and campaign records
Ensure all deliverables meet quality standards and client expectations
Support leadership in developing product strategy and client strategy initiatives
Contribute to process improvement projects and operational optimization
Leverage technology, AI agents, and automation tools to enhance campaign efficiency
Identify opportunities to improve client experience and campaign performance

Qualification

Demand generation experienceWebinar managementProject management skillsB2B marketing knowledgeData analysis skillsMarketing technology proficiencyCommunication skillsCRMAI applicationsOrganizational skillsAttention to detailPresentation skills

Required

3+ years of experience in client-facing roles within demand generation, digital marketing, or events
Hands-on experience managing webinars, virtual events, or lead generation programs
Strong understanding of demand gen strategies and B2B marketing
Experience with webinar platforms (ON24, Teams, Zoom) and lead generation technologies (Enhancio, Convertr)
Proven project management skills with ability to manage multiple concurrent campaigns
Excellent communication and presentation skills, including live event hosting experience
Proficiency with project management tools (Asana, Smartsheet, etc.)
Comfortable with marketing technology and willingness to learn new platforms
Strong organizational skills and attention to detail
Data-driven mindset with analytical capabilities

Preferred

Bachelor's degree in Marketing, Business, Communications, or related field
Experience in B2B events industry, media company, or agency environment
Familiarity with CRM platforms (Salesforce, HubSpot) and marketing automation tools
Knowledge of AI applications in marketing and project management

Benefits

Unlimited vacation for exempt employees
Flexible working locations
401(k) plan with a company match
Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
Parental and caregiver leave
Dependent, commuter and FSA benefits
Professional development programs like Toastmasters
Mental wellness tools

Company

Emerald

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Emerald create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.

Funding

Current Stage
Late Stage

Leadership Team

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Emilie Lewis
Senior Vice President & Brand Leader, MJBiz
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Company data provided by crunchbase