Apply on Employer Site

Abbott · 1 day ago

Product Manager (Product Launch Marketing)

United States - Illinois - Chicago

Full-time

Onsite

Mid, Senior Level

$99K/yr - $199K/yr

5+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking a Product Manager who will be responsible for the marketing strategy and success of their designated products, overseeing all aspects of sales and marketing within the division. The role involves maintaining product expertise, supporting new product development, and developing annual marketing plans.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

H1B Sponsor Likely

Responsibilities

The Product Manager is the core marketing owner and driver of the success for their designated products

This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction

The Product Manager shall maintain US product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning

The Product Manager shall provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch

Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image

Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs

Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment

Assess new markets and opportunities in support of BD and R&D

Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses

Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines

Create and develop strategies for new product commercialization

Ensures projects are consistent with product line strategy and messaging is effectively conveyed

Coaches others within Marketing in the development of projects and/or programs

Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral

Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones

Manage creative agencies to plan, develop, and execute new materials

Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance

Work closely with cross functional New Product project teams to develop detailed forecasting

Forecasts will support corporate annual R&D development program funding requests

Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management

Work with clinical team to develop and drive strategic publication initiatives supporting new product launches

Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing)

Acts as a mentor to key staff members

Has demonstrated leadership and management qualities

Actively participates in comprehensive development of plans including an outline of duties and project assignments

Qualification

Market analysisProduct launch strategyFinancial analysisAnalytical skillsCommunication skillsProject managementRegulatory complianceLeadershipCollaborationMentoring

Required

Bachelor's Science, engineering, business or marketing. an equivalent combination of education and work experience

Job requires substantial financial skills, market analysis and advanced communication skills. Knowledge/ability to develop and execute a 'new' product launch

Requires strong analytical skills as well as written and oral communication skills

Must be able to understand technical and scientific information

Must be willing to understand and comply with Regulatory requirements

Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales

Must be able to complete multiple projects simultaneously with tight deadlines

Preferred

MBA strongly preferred

Minimum 5 years of experience in Marketing, Engineering, management or sales

Minimum 3 years sales management or marketing experience

Benefits

Training and career development, with onboarding programs for new employees and tuition assistance

Financial security through competitive compensation, incentives and retirement plans

Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

Paid time off

401(k) retirement savings with a generous company match

Company

Abbott

Glassdoor3.8

Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.

Founded in 1888

Illinois City, Illinois, USA

10001+ employees

https://www.abbott.com

H1B Sponsorship

Abbott has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)