Destination Pet, LLC · 1 week ago
Yourgi Vice President of Marketing & Revenue
United States
Full-time
Remote
Director/Executive
$225K/yr - $275K/yr
10+ years expDestination Pet, LLC is a company dedicated to revolutionizing the pet industry by creating a connected care network for pet families. They are seeking a Vice President of Marketing & Revenue to lead marketing strategies, enhance brand narrative, and drive revenue growth across various channels.
PetService IndustryVeterinary
Responsibilities
Member of Yourgi leadership team
Large team leadership, team hiring/growth, and direction setting
Executive alignment and communication, including board of directors
Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals
Build trust and credibility in a category where care, safety, and reliability are essential
Create the marketing/revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels
Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market
Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue
Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic
New account creation: convert traffic to new Yourgi account signups that have high intent to book
New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards
Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards
Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue
Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time
Qualification
Required
Bachelor's degree in marketing, business, economics, sales, operations, or a related field
10+ years experience in marketing, growth, revenue generation and ownership, and/or business development
3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level
Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty
Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services
Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes
Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics
Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration
Exceptional communication, leadership, and stakeholder alignment skills
Data-driven mindset with fluency in marketing analytics, experimentation, and user insights
Passion for pets and commitment to creating value for pet families and care providers alike
Preferred
MBA preferred but not required
Pet industry experience is a plus but not required
Benefits
Health, vision, dental, long & short-term disability, and Life insurance
401k match
Pet Care discounts
Flexible Time OFF
Parental Leave
Opportunity to grow your career with a network of like-minded professionals
Company
Destination Pet, LLC
We are on a mission to redefine the standard of care for pet health and well-being.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10.22MKey Investors
The Firmament GroupOpus Equity Partners
2017-10-19Private Equity
2017-10-19Debt Financing
2017-06-06Private Equity· $10.22M
Leadership Team
Jennifer Strickland Fowler
Chief Executive Officer
Recent News
2026-01-03
2025-09-17
2025-03-29
Company data provided by crunchbase