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Caterpillar Inc. · 16 hours ago

Senior Engagement Consultant - Leads Management

Peoria, IL

Full-time

Onsite

Mid, Senior Level

$113K/yr - $169K/yr

Caterpillar Inc. is a global team focused on creating sustainable communities through innovative technology. The Senior Engagement Consultant for Leads Management will drive product adoption and generate business outcomes through effective engagement and marketing strategies, collaborating with various teams to enhance customer experience.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Develop the strategy & lead the execution of engagement plans with Cat Digital Leads & regional teams

Develop actions, map features releases and drive comprehensive engagement plans

Responsible to engage regional teams in engagement plans

Write, develop & simplify messaging

Develop marketing journeys

Execute campaigns

Lead Engagement, Marketing and Communications Projects

Launch marketing and communications projects with regional teams to drive product adoption

Develop and execute regional webinars

Develop and execute regional internal channels (digital, email, employee, etc.)

Develop and execute regional events

Develop and execute regional collateral sharing

Ensure consistency in processes, communication, actions, metrics & results tracking

Drive macro resources between product teams and regional teams

Develop and execute best practices, share learnings, and improve processes from Products

Coordinate with DPM Marketing Team

Support and follow the creation of Marketing/Communication content for Engagement purpose

Develop email journeys and necessary SF features to support Adoption goals

Qualification

Digital Product ExpertiseEngagement Strategy DevelopmentMarketing Campaign ExecutionEffective Measurement TechniquesRelationship ManagementInfluencing StrategiesEffective CommunicationPositive AttitudeAdaptabilityTeam Collaboration

Required

Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement

Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization

Effective Communication: Knowledge of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors