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Houston Livestock Show and Rodeo · 6 hours ago

Senior Associate, Sponsorship Fulfillment

Houston, TX

Full-time

Onsite

Senior Level

5+ years exp

Houston Livestock Show and Rodeo is seeking a Senior Associate for Sponsorship Fulfillment to assist in delivering contractual elements and providing exceptional client service. The role involves managing sponsor assets, developing marketing campaigns, and ensuring a high-quality experience for sponsors and attendees.

EducationEmailEvent ManagementEvent PromotionEventsLivestockNon Profit

Responsibilities

Assist the account managers with dedicated sponsor assets. These efforts, while benefiting the sponsoring company, also help drive and increase annual Show attendance and promote the Show’s Mission

Responsible for tracking and maintaining budgets, assets, and benefits. Assist Accounting with billing, in-kind documentation and maintaining Netsuite database for Official Show Sponsors and Joint Marketing Advertising purchasers

Works directly with lead account managers, staff coordinators and committees to provide sponsor and attendees with the best experience at Rodeo Run, Rodeo Roundup, Scholarship Picnic and Downtown Parade

Provide sales support to the Sponsorship Department by evaluating market and brand research and generating new inventory ideas and concepts through collaboration with internal and external stakeholders

Maintain communication with internal and external stakeholders to promote a high degree of interest, involvement and enthusiasm for the success of Rodeo sponsors and the Sponsorship Department

Assist the lead account managers with fulfilling print and digital signage, social media campaigns and media communications

Develop and execute digital marketing campaigns to promote sponsor activations, leveraging email, social media, and web platforms. Track and report on campaign performance using analytics tools and recommend optimizations based on data insights

Create compelling content (articles, blog posts, sponsor spotlights, video scripts) that highlights sponsor partnerships and showcases their impact on the Houston Livestock Show and Rodeo audience

Ensure all sponsor-related marketing materials adhere to both the Show’s and sponsors’ brand guidelines. Coordinate with the marketing team to maintain brand consistency across all channels

Collaborate with the Marketing Department to design and implement integrated campaigns that align sponsor objectives with Show initiatives, including cross-promotions, contests, and experiential activations

Support the planning and execution of event marketing initiatives, including on-site branding, sponsor activations, and audience engagement strategies during the Show and related events

Plan and organize Sponsor networking lunches, special events (Sponsor Summit, Appreciation Events, NFR, etc.) and occasions to fulfill contractual obligations

Coordinate delivery of Sponsor assets with other members of the department

Manage and facilitate Rodeo Acts of Kindness from initial conversation to stadium execution

Create and manage the annual shot lists for photos, digital, broadcast, special day videos and other marketing requirements

Serve as liaison to other departments for sponsor requests and ensure necessary approvals from Leadership

Provide outstanding client service to sponsors and guests throughout the year

Collaborate with Sponsorship Fulfillment Manager on finalizing recap materials to provide account managers and sponsors

Be a team player and contribute to the general success of the Houston Livestock Show and Rodeo across all facets, including helping all team members

Other duties and responsibilities as requested or required

Qualification

Sponsorship managementEvent coordinationDigital marketingBudget trackingClient serviceMicrosoft OfficeCommunication skillsOrganizational skillsTeam collaboration

Required

Bachelor's degree or equivalent in business administration, sports management, communications, marketing or advertising; or at least five years related experience and/or training in sponsorship, advertising sales, event presentation and special event coordination; or equivalent combination of education and experience

Demonstrated and recognized ability to work at the highest levels with advertising and marketing representatives, corporate executives and marketing partners

Ability to build and nurture business relationships, both internally and externally

Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures

Ability to write reports, business correspondence, and procedure manuals

Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public

Ability to manage tasks at a high level of proficiency and to utilize state of the art information, presentation and processing technology

Expert skills in Microsoft applications including Access, Excel, Outlook, PowerPoint and Word

Strong accounting and organizational skills

Ability to prioritize and manage multiple tasks simultaneously

Excellent telephone and written/oral communication skills

Able to plan and execute projects

Ability to sit, stand, climb, balance, stoop, kneel, crouch or crawl

Ability to frequently walk to various places on the grounds during the Show