Wyndham Hotels & Resorts · 1 week ago
Senior Manager, Journey Optimization
Parsippany, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$120K/yr - $145K/yr
10+ years expWyndham Hotels & Resorts is the world’s largest hotel franchising company, and they are seeking a Senior Manager, Journey Optimization to enhance their guest engagement program. This role involves building dynamic and personalized guest journeys, collaborating with various teams, and optimizing existing journeys to drive business results.
HospitalityHotelTravel Accommodations
Responsibilities
Collaborate with stakeholders throughout the marketing teams and leadership to understand business requirements and translate them into technical requirements for new journey launches and updates to existing
Maintain the full guest journey catalog and pipeline, including in market, in build and backlog, as well as support the development of the strategic journey roadmap evaluation and prioritization process
Review configuration and test Adobe Journey Optimizer campaigns across email, SMS, Push, App and Web touchpoints to ensure accurate tracking, targeting, and messaging
Manage the full production process from establishing timelines to uploading creative assets, coordinating stakeholder validation
Implement best practices for data management, segmentation, personalization, and automation within Adobe Journey Optimizer
Journey performance analysis to identify insights for continuous journey refinement and recommend strategies to maximize customer engagement and conversion
Develop testing plans and strategies to optimize campaign effectiveness and customer journeys
Stay up to date with the latest Adobe Journey Optimizer features and capabilities and make recommendations for how they can be leveraged to improve campaign performance or process efficiencies
Qualification
Required
10+ years of experience as a digital marketing or customer engagement role
3-5 years experience with Adobe Experience Platform technologies, such as Adobe Analytics, Adobe Journey Optimizer, and Adobe Campaign, or similar technologies
Bachelor's Degree from an accredited college or university
Benefits
Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 2.019 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.
Company
Wyndham Hotels & Resorts
Wyndham Hotels & Resorts is a
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.35B2025-10-16Post Ipo Debt· $250M
2023-05-25Post Ipo Equity· $1.1B
2018-06-01IPO
Leadership Team
Geoff Ballotti
President and CEO
Kurt Albert
Interim Chief Financial Officer
Recent News
Hotel Management Network
2026-01-16
2026-01-14
2026-01-14
Company data provided by crunchbase