Risepoint · 1 week ago
Manager, SEO/AEO (UK & AUS Markets)
United States
Full-time
Remote
Senior Level
5+ years expRisepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. In this role, you will directly influence organic growth by improving how prospective students discover, engage with, and convert on websites associated with our international university partners.
EducationHigher EducationUniversities
Responsibilities
Oversee planning and day-to-day execution of SEO and AEO initiatives across international partner websites, ensuring alignment with enterprise strategy and priorities
Lead and execute SEO and AEO tasks for new website and program launches, including sitemap creation, keyword research, pre-launch audits, launch readiness checklists, technical validation, and post-launch performance monitoring
Audit and evaluate existing content to identify optimization opportunities, refresh or pruning needs, and content gaps. Partner with Content teams to inform creation of new content that builds authoritative topic clusters and improves organic visibility and performance
Implement optimization tactics for AI overviews, generative engines, and answer-focused search experiences, including structured data, entity optimization, and content enhancements
Lead technical SEO analysis and implementation including site architecture, crawlability, indexation, Core Web Vitals, schema markup, and CMS/DXP best practices in partnership with MarTech and UX teams
Analyze organic performance trends, diagnose issues and opportunities, and communicate insights to internal stakeholders
Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated optimization strategies that drive discoverability, engagement, and conversion
Qualification
Required
A minimum of 5-7 years of experience in organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility
Hands-on experience with international SEO, including geo-targeting, hreflang implementation, and performance considerations for global or region-specific websites
Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations
Excellent communication and presentation skills, with the ability to collaborate effectively and present insights to cross-functional and senior stakeholders
Preferred
Demonstrated experience using AI to improve SEO operations, including automating research, analysis, and reporting workflows
Experience supporting Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) initiatives in evolving search environments
Experience working in higher education, or similarly complex, multi-brand ecosystems
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase