Certification Board for Diabetes Care and Education · 1 day ago
Marketing Manager, Strategy and Communications
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
5+ years expThe Certification Board for Diabetes Care and Education (CBDCE) is seeking a Marketing Manager with a focus on Strategy and Communications to join their marketing team. This role involves managing strategic marketing efforts for the organization and its certification programs, including brand positioning and campaign strategies to enhance stakeholder engagement and drive revenue initiatives.
Non-profit Organization Management
Responsibilities
Develop, implement, and assess marketing and communications strategies that advance the organization’s mission and certification programs, including recruitment of new certificants, retention and recertification of current certificants, and promotion of certificants to key stakeholders
Establish and maintain the organization’s brand positioning, messaging frameworks, and communication priorities to ensure consistent tone, voice, and accuracy across all marketing and outreach efforts
Identify and evaluate opportunities for external advertising, partnerships, sponsorships, and collaborative marketing initiatives with aligned organizations, including identifying strategic objectives, success metrics, and oversight of approved agreements
Manage certification-related outreach activities, including lifecycle marketing, audience segmentation, and prioritization of campaigns to support organizational growth goals, including identification of opportunities for growth
Oversee revenue-generating marketing initiatives, including approved advertising opportunities and promotional efforts, ensuring alignment with organizational values, accreditation standards, and ethical marketing practices
Review and interpret performance data, analytics, and market insights to assess effectiveness of marketing strategies and inform ongoing refinement and prioritization
Collaborate with leadership, committees, and the Board of Directors to support governance-related marketing initiatives and organizational priorities, including attendance at meetings as needed (travel required)
Represent the organization at select industry events and meetings, staffing exhibit booths and engaging with stakeholders as required (travel required)
Qualification
Required
Bachelor's degree in marketing, communications, or related field, or equivalent experience
Minimum of 5 years of progressive marketing or communications experience
Demonstrated ability to translate data and insights into actionable strategies
Demonstrated ability to communicate effectively and professionally with a wide range of stakeholders, including leadership, Board members, volunteers, partners, and external audiences
Ability to travel and work evenings or weekends as required
Demonstrated track record of adaptability and enthusiasm for working in a growing organization where new initiatives and innovative approaches are encouraged
Preferred
Experience with certification bodies, associations, or nonprofit organizations strongly preferred
Company
Certification Board for Diabetes Care and Education
Founded in 1986, the Certification Board for Diabetes Care and Education (CBDCE) is a non-profit certification board dedicated to credentialing excellence in diabetes care and education.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Sheryl Traficano, MBA, CAE
CEO
Company data provided by crunchbase