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Ensora Health · 1 day ago

AVP, Demand Generation

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Ensora Health is the leading provider of software and services for mental and behavioral health therapists. They are seeking a visionary AVP of Demand Generation to spearhead their demand generation strategy and execution, driving growth and market penetration for their healthcare SaaS solutions.

Electronic Health Record (EHR)Health CareSoftware

Responsibilities

Develop and execute a comprehensive demand generation strategy that aligns with business goals and targets key segments within the healthcare and therapy markets

Lead cross-functional teams to design and implement high-impact marketing campaigns across various channels, including digital, email, events, and content marketing, to drive lead generation and customer acquisition

Leverage data and analytics to continuously test, measure, and optimize campaign performance and marketing spend to achieve maximum ROI

Collaborate closely with sales, product marketing, and customer success teams to ensure alignment on target audiences, messaging, and lead management processes

Oversee the management and optimization of marketing automation and lead nurturing processes through email, content, and social channels

Build and maintain a robust marketing tech stack that supports efficient and effective demand generation activities

Develop and manage the demand generation budget, ensuring strategic allocation of resources for optimal results

Provide leadership and mentorship to the demand generation team, fostering a culture of innovation, performance, and continuous improvement

Qualification

Demand generation strategyDigital marketingMarketing automation toolsHealthcare IT experienceSaaS industry experienceAnalytical skillsCommunication skillsCollaboration skillsCreative thinkingLeadership skills

Required

Ideally a Bachelor's degree in Marketing, Business, or related field

10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, preferably within the healthcare IT or SaaS industries

Proven track record of developing and executing successful demand generation strategies that have significantly contributed to business growth

Strong analytical skills, with experience in measuring and optimizing marketing ROI and performance metrics

In-depth knowledge of marketing automation tools, CRM systems, and digital marketing technologies

Exceptional communication and collaboration skills, with the ability to work effectively across functions and with senior leadership

Creative thinker with a growth mindset, constantly seeking innovative ways to reach and engage target audiences

Preferred

MBA preferred

Company

Ensora Health

Glassdoor2.9

Ensora Health is the leading provider of software and services for mental, behavioral, and rehabilitative health therapists, trusted by over 200,000 individual providers and more than 28,000 practices.

Founded in 2013

Birmingham, Alabama, USA

201-500 employees