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Protective Life · 11 hours ago

Marketing Creative Strategist (Remote)

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $95K/yr

5+ years exp

Protective Life is a company that helps protect customers against life’s uncertainties. They are seeking a Marketing Creative Strategist who will be responsible for developing innovative creative strategies and concepts that align with marketing objectives and enhance brand integrity across multiple channels.

FinanceFinancial ServicesInsurance

Responsibilities

Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective

Define and document creative strategies that align with marketing and business objectives

Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)

Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards

Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience

Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization

Develop templates and systems for consistent and effective creative execution within the teams

Partner closely with UX and web teams to create seamless visual journeys across connected digital systems

Work with research team and analytics team to align on best practices, inform development and optimize designs based on insights and performance

Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach

Deliver compelling presentations that sell ideas and guide teams executing the work

Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy

Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities

Understand products and services and how they are nuanced across distribution channels

Follow the marketing process to meet legal, compliance, and internal audit standards

Qualification

Creative strategyAdobe Creative SuitePrototyping toolsB2B marketingVisual hierarchyAnalytical skillsCommunicatorCreative problem-solvingTeam mentoring

Required

5+ years in creative design or professional experience in a related role

Bachelor's degree in graphic design, visual arts, interactive media, or related field

Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)

Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies

Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)

Deep understanding of visual hierarchy, typography, color theory, and layout

Ability to translate complex ideas into compelling visual solutions

Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing

Ability to manage tight deadlines and hold team members to deadlines

High-level thinker who can also keep track of details

Ability to build strong working relationships across all levels of the organization

Experience in influencing, mentoring and coaching a team of creative professionals

Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills

Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners