Matchnode · 2 days ago
Creative Strategist (Background in Design Required)
United States
Full-time
Remote
Mid, Senior Level
3+ years expMatchnode is seeking a mid to senior level Creative Strategist to join their creative team. This role focuses on developing performance-driven creative strategies across multiple digital channels and involves analyzing performance data, researching audiences, and collaborating closely with media buyers and designers to align creative strategy with performance goals.
Marketing & Advertising
Responsibilities
Develop short-form, direct-response creative concepts for paid social, including UGC, video, and static ads (5–45 seconds)
Concept hooks, angles, value propositions, and messaging frameworks designed to perform on Meta and TikTok
Write clear, compelling creative briefs that provide strong direction to designers, editors, UGC creators, and production teams
Support the Creative Director in developing campaign-level creative strategies and testing roadmaps
Conduct competitive analysis, trend mapping, and audience research to uncover insights and creative opportunities
Identify patterns in high-performing creative across industries and platforms
Stay current on evolving platform trends, formats, and best practices across Meta and TikTok
Develop brand-aligned messaging frameworks and narrative structures for paid social campaigns
Translate customer pain points and product benefits into compelling creative angles
Help shape tone, positioning, and storytelling approaches across brands and audiences
Partner with media buyers, designers, and editors to ensure creative aligns with performance objectives
Participate and lead in brainstorming sessions with internal teams and clients to generate testable creative ideas
Assist in developing creative strategy decks, mockups, and concept presentations
Review creative performance data to understand what’s working and why and to inform what to make next
Recommend new tests, refreshed hooks, and iterative optimizations
Help document learnings and apply insights to future creative strategies
Qualification
Required
3–5 years of experience in paid social creative strategy, ideally within direct response or performance marketing environments
Strong background in graphic design and asset production, with multiple years of experience designing high-performing paid social ads prior to or alongside a strategist role
Ability to independently design and produce polished ad creatives when needed, while primarily operating at a strategic level
Deep understanding of Meta and TikTok ad creative best practices, including platform-native formats and rapid iteration
Proven ability to identify and develop high-performing hooks, angles, and storytelling structures grounded in design and messaging fundamentals
Experience writing clear, actionable creative briefs informed by hands-on production knowledge
Comfortable using performance data and creative insights to guide concept development, iteration, and optimization
Strong creative instincts paired with strategic, performance-driven thinking
Excellent communication and collaboration skills, with the ability to partner effectively with designers, editors, and media buyers
Ability to manage multiple projects in a fast-paced, remote environment
Preferred
Experience working at a creative, media, or performance marketing agency
Experience with the health industry or digital health platforms
Familiarity with UGC workflows, creator sourcing, or production processes
Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator; After Effects a plus) preferred
Background in videography, production, or content creation
Benefits
Fully remote role.
Opportunity to work directly with senior creative leadership.
Exposure to a variety of brands, verticals, and performance challenges.
Company
Matchnode
Matchnode is an internet marketing company that offers digital strategy, traffic generation, and conversion optimization services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Chris Madden
Co-Founder
Company data provided by crunchbase