This job has closed.

Nikco Sports · 3 days ago

Director of Digital Marketing

St Louis, MO

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Nikco Sports is a growing St. Louis-based sports sales and marketing company with over 35 years in the industry. They are seeking a Director of Digital Marketing to execute strategic initiatives across online channels focusing on sustainable revenue growth through customer acquisition and retention.

Customer ServiceRetailShippingSporting Goods

Culture & Values

Hiring Manager

Nichole Massie

Responsibilities

Develop and implement actionable marketing and sales plans across multiple channels to effectively capture market segment share amongst defined targets with a focus on driving sustainable and consistent revenue

Create and lead key community management strategies. Be the voice of the Nikco Sports brand as the digital strategist, content creator and evangelist

Manage and facilitate nikcosports.com ecommerce platform from top to bottom

Grow social media communities and direct marketing channels through consistent, meaningful, and relevant content

Target and pursue new business development channels

Drive company strategic relationships, influencer partnerships, and working with alliances-strategic partners

Analyze campaign engagement levels and monitor brand quality

Standardize marketing processes, procedures and tools. Identify opportunities for improved infrastructure efficiencies and implement solutions

With a thorough understanding of metrics and analytics, be accountable for Profit/Loss. Manage the marketing P&L budget and report results regularly to the Leadership Team

Qualification

Digital MarketingSocial Media ManagementEcommerce ManagementMarketing AnalyticsEmail MarketingContent CreationCommunity EngagementProject ManagementPassion for SportsCommunication SkillsTeam CollaborationOrganizational SkillsRelationship Building

Required

St. Louis area candidates only please

3+ years of multi-channel digital marketing experience

Bachelor's degree in marketing, communications, business or relevant experience

Expertise and proven success executing social media and digital strategies

Familiarity and skill with marketing tools of the trade including written communication, email marketing, SMS and various visual communication software products and creative services

Must be passionate about social media, digital innovation, with an advanced understanding of Facebook, Instagram, YouTube, TikTok, X, and other social platforms

Have proven ability to grow communities and create engagement

Believe in relationship-building and working as part of a team to achieve goals/results

Have an appreciation for what social does to bring people together and know that it's an 'always on' endeavor

Excellent interpersonal and communication skills

Enjoy being part of the conversation and directly influencing customer and potential customer perception

Ability to think and lead strategically and tactically with a 'can-do' attitude

Be a self-starter with solid organizational skills including attention to detail, time management, follow up and multitasking abilities

Experience and ability to translate products into marketable messages

Strong project management – facilitation and analytics skills

Programs and software a candidate should be familiar with include: ChatGPT, Gemini, Omnione Sales & Orders, Privy, Shogun, Twitter, AddShopper, Bing/Microsoft Ads, Meta, Google, Klavyio, PeaiSoft, Hygen, YouTube, and others