University of North Carolina Asheville · 1 day ago
Social Media Marketing Specialist
Asheville, NC
Full-time
Onsite
Mid Level
$50K/yr - $54K/yr
3+ years expThe University of North Carolina Asheville is a public liberal arts campus located in the Blue Ridge Mountains. They are seeking a Social Media Marketing Specialist to manage their social media presence and develop strategic campaigns that enhance the university's visibility and brand across digital platforms.
Education
Responsibilities
Serve as the primary manager of UNC Asheville’s social media presence
Develop and execute strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness
Create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience
Work closely with students, faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community
Manage advertising campaigns through Meta and Google platforms
Analyze and interpret social media performance metrics to inform strategy and provide actionable next steps
Collaborate in a team environment with departments across campus and in the community
Qualification
Required
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience
All degrees must be received from appropriately accredited institutions
Preferred
Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Advertising, Public Relations, or a field in a related discipline, or equivalent combination of training and experience
Minimum of 3–5 years of professional experience in social media management, digital marketing, content creation, or related roles
Demonstrated experience managing an established brand's social media channels across multiple platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube
Experience using the latest AI tools and resources to amplify and enhance brand reach in the social media sphere
Proficiency in photography and videography, including editing for short-form content (e.g., Reels, TikTok, Stories)
Experience developing and optimizing advertising and promotional campaigns on Meta Business Suite and Google Ads
Strong copywriting and editing skills across digital audiences and formats
Ability to analyze and interpret social media performance metrics to inform strategy and provide actionable next steps to quickly capitalize on trends
Skilled in Canva or Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom, Illustrator, etc.)
Ability to collaborate in a team environment with departments across campus and in the community
Self-directed, results-driven, highly creative, detail-oriented, and able to manage multiple deadlines
Experience working with student content creators or peers in mentoring or leadership capacities, including conducting interviews
Higher Education experience
Ability to work occasional evenings/weekends for event coverage
Company
University of North Carolina Asheville
As the only dedicated liberal arts institution in the University of North Carolina system, UNC Asheville kindles learning by offering students an intellectually rigorous education that builds critical thinking and workforce skills to last a lifetime.
501-1000 employees
H1B Sponsorship
University of North Carolina Asheville has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (7)
2022 (6)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$0.02MKey Investors
North Carolina Biotechnology Center
2022-11-09Grant· $0.02M
Leadership Team
Dustin Baker
Interim Associate CIO
Mary Culbertson
Associate Chief Information Officer
Recent News
2025-03-21
Company data provided by crunchbase